140 More Characters for Brand Messaging

Posted on by Sydney Trager

This past week Twitter has chosen to move all users from a maximum of 140 characters to 280.

Twitter users are applying the option of longer content to comment on many different things. Being an advertising student, I love the way brands are able to take advantage of this expansion in order to promote their product.

Nasa used 280 characters in order to promote the space with this pun.

The state of Texas also drew a picture with emoji’s using the #280characters.

Even Cornell University was able to re-create an iconic building at the school in order to promote their campus.

Other brands, however, are leveraging the #280characters phenomenon hashtag, but disagreeing with the longer text and calling the addition unnecessary.

SSAFA agree with the Japan Embassy DC, saying they also don’t need 280 characters.

Some people aren’t comfortable with change, but in the world of social media things are being updated faster than ever. Despite some brands claiming they don’t need or want the 280 characters, I’m excited by this evolution. Whether you use them all or not, you now have the opportunity to say more and show more, which brands have been doing with emoji pictures or bold statements.

One thought on “140 More Characters for Brand Messaging”

  1. Intersting to see how people reacted to the change. I loved the NASA tweet you featured, what a clever way for them to join the conversation. As with all change, there are always people resistant or hesitant. It will be interesting to see if everyone’s tweets become longer over time.

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