#Oscarssowhite

View post on imgur.com View post on imgur.com We analyzed #Oscarssowhite. There was a spike in conversation about this topic between January 12th – 16th, because the Oscar nominees were announced on January 14th. Many people were using the words Oscars, black, white, Hollywood, diversity, academy, nominations, actors and snub. Most of the conversation around the […]

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Politician’s Double-Edged Sword

Simultaneously, Twitter is used to showcase a celebrity’s disregard of social norms and update tense situations in war-torn countries. At the same time, reputations are created and destroyed. Although the same can be said of other social media platforms, Twitter has withstood the test of time not only because of its popularity but also because of the […]

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Social Media for Polticians


When it comes to social media, it is most necessary for politicians to have as close to a face-to-face relationship with voters as possible. Through the use of social media, my best advice to achieve that face-to-face communication would be for politicians to use Facebook, Vine, Instagram and Snapchat as often as possible. According to the media richness theory, the most effective communication happens when the parties involved can see, listen, react, and respond to the communication. The least effective methods of communication are impersonal, written documents and bulk mail.

Social media reaches a younger generation of voters and humanizes candidates. Through social media, candidates appear as more than politicians and are more relatable to users and voters.

According to an article on Recode.net, comScore audience research audience says that a whopping 71 percent of American users on Snapchat are between the ages of 18-34. ComScore’s research also shows that 45 percent of Snapchat’s users are 18 to 24 years old, a vital reach for candidates looking to attract the newest voters. The same study shows that 49 percent of Instagram users and 51 percent of Vine users are between the ages and 18-34.

A study by ORI and the George Washington Graduate School of Political Management shows 29 percent of people said that during the 2012 election they were moderately to extremely influenced by social media. Forty percent said that they engaged in a political discussion on social media, and 19 percent made a contribution specifically through Facebook.

With Twitter on a decline of acquiring new users, only 41 percent of its users are between the ages of 18-34 (according to the study by comScore). Twitter isn’t as rich, according to the media richness theory, because it doesn’t allow for much face-to-face communication. While you can upload videos on Twitter, the platform is typically used for 140 character tweets and sometimes photos. Twitter is still effective, but candidates should try their luck with other applications for video use.

Video apps seem to have the most media richness, allowing for more connectivity with viewers and users. Through Snapchat, users should be able to ask candidates questions and candidates can respond to those questions and address other topics. Through Instagram and Vine they can post videos and respond to comments and can engage in further discussion through Facebook.

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Kanye West and His Twitter Fingers

He used to be virtually silent on social media, but Kanye West has taken an apparent liking to Twitter. After misinterpreting a Tweet as a personal attack from hip-hop artist Wiz Khalifa, West went on an infamous rant on January 27, 2016 that oddly dissed, and complimented Khalifa as a style icon with the viral hashtag, #WizWearsCoolPants. West’s Tweets […]

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Sysomos: #SpaceyInSpace Analysis

The hashtag #SpaceyInSpace was an item that was notably trending on Twitter last month. Traffic started from this hashtag because of the Florida Panthers hockey organization. The team gave a hoodie to one of their hockey players for good luck. That same hoodie would rotate around the locker room which caught the attention of their fans. […]

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