Background: Krampus is an Alpine folklore. He is the half-goat, half demon counterpart to St. Nicholas. He punishes and kidnaps the children on the naughty list as St. Nicholas gives the good children candy. Krampus and St. Nicholas come on December 5th which is during the campaign timeline, and there is plenty of Krampus merchandise […]Read more "Viral Content Challenge"
Background: The Man Bun Campaign was inspired by my strong love for man buns. Man buns are a relatively new trend and hairstyle that many men seem to be taking part in and many women and other men seem to be liking. Man buns are simply a hairstyle, but have become more than that on […]Read more "Man Bun Viral Challenge: Part 2"
Want to learn more about the #MannequinChallenge ? @JlengsL, @bmstephanis, and I used #sysmos to check out the trend. #nhbuzzfeed pic.twitter.com/CWH5RzpkRN — Katie Zilcosky (@kazilcos) November 29, 2016 For those who live under a rock, the Mannequin Challenge has become a viral movement that ironically doesn’t involve any movement. Those who have participated in […]Read more "Sysmos Analysis: Mannequin Challenge"
Background This post was inspired by the love of fast food and binge eating during finals week and was developed and targeted to all those who fear their New Year’s Even plans next month. While there is a whole month to plan, many people are stressing how they will celebrate now and confirming their travel […]Read more "New Years Destiny and Fast Food"
Background and Objective: With finals approaching, I have seen a handful of funny memes on the subject in the past week. Therefore, I thought it would be timely to create a post that contains depictions of relatable thoughts and feelings people have during this point in the semester. For this campaign, the main objective was […]Read more "Finals Week + Tumblr + BuzzFeed = Viral Post"
Background New York natives would just die if they found out that they looked like a tourist in their own city. This personality quiz will put any fears about that being a reality to rest. It’ll also show those who hope to move to the Big Apple how much brushing up on culture they need […]Read more "#NYC Viral Content Challenge"
Background: “Would you rather” posts can be seen on BuzzFeed’s homepage often and they have been one of the more successful post types for our Newhouse BuzzFeed class. This post uses the “would you rather” template incorporating choosing between celebrity best friends as the key question. Objective: The objective is to advertise this post so […]Read more "I Finally Went Viral!! Is What I Hoped This Would be Titled, but I Didn’t Go Viral"
Background of Marketing Plan: This post is about feelings toward winter and the first sight of snowfall. As people who live in central New York, we understand this feeling, but I would like to give other individuals a sense of what actually goes through people’s mind when snow season hits. Objective: To go viral. For anyone […]Read more "Surviving an Upstate Winter – Viral Content Challenge"
Background: I created a comforting and funny BuzzFeed community post. It shows people how to cope with dealing with the reality of heading back to school and work after Thanksgiving holiday. Objective: The main objective of this plan is to track and analyze the steps taken in order to create a viral BuzzFeed community post. […]Read more "Marketing Plan for Viral Challenge Part II: How to Cope with The Post-Thanksgiving Blues"
Background Finals week is a rough time for students. Every year we know it’s coming, yet we always seem to feel absurdly unprepared for the exams that will weigh heavily on our grades. All students go through similar stages: confidence and determination, realization and shock, procrastination, evaluation of options, acceptance, and victory and relief. College […]Read more "Viral Content Challenge: The 6 Stages Of Studying For Finals"