Stop Trying to Make Culture Appropriation Happen. It’s Not Going to Happen.

They say that imitation is the most sincere of flattery. Well, not when it comes to imitating another’s culture. In recent years, cultural appropriation has become a trending topic and for good reason. However, very few people actually understand what exactly is culture appropriation and why some people find it so offensive. It’s time for […]

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To Eat or Not To Eat: Tide Pods

By: Megan Kelly, Sarah Mullarkey, Viveca Ortiz-Torres, Anne Arthur Sysomos Search: Latest Activity: Procter & Gamble stated that it would not be removing Tide Pods from shelves after a Twitter account, not associated with Tide, tweeted that Tide would be removing Tide Pods from shelves starting February 1st. According to the latest activity, “tide pod” […]

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Analyzing #BlackPanther

Before the Film’s premiere, the most retweeted tweet was the reaction of the students at Ron Clark Academy when they found out they were going to see #BlackPanther. These students just found out they’re all going to see #BlackPanther and they snapped. 😂 pic.twitter.com/h6j6H2dHnl — Philip Lewis (@Phil_Lewis_) February 2, 2018 This excitement can be […]

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The Second Biggest Selfie on Twitter

(after Ellen DeGeneres, of course) We chose to analyze tweets about the “Selfie Kid” during the Super Bowl from February 1st-8th. Our search boolean was “selfie kid” AND “super bowl.” By utilizing Sysomos and the Twitter widgets “Latest Activity”, “Geography”, “Word Cloud” and “Buzzgraph”, we came to interesting conclusions about social media activity pertaining to […]

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Kylie Jenner and the Announcement of Baby Stormi

Recently, Kylie Jenner has shocked her fans with the reveal of her hidden pregnancy. Following the birth of her child, Stormi, Jenner released an announcement Youtube video. Kylie’s pregnancy was almost instantly trending on Twitter following the announcement. ♥️ pic.twitter.com/CgiQFcRfHU — Kylie Jenner (@KylieJenner) February 4, 2018 here’s a little glimpse of the last 9 months.. ♥️ […]

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#Stormi Makes it Rain

Kylie Jenner and her beau, Travis Scott, have been making headlines. Kylie made a big splash on Twitter by announcing the birth of her daughter, Stormi, on one of the biggest day of media consumption in America, The Super Bowl. ♥️ pic.twitter.com/CgiQFcRfHU — Kylie Jenner (@KylieJenner) February 4, 2018 Our Boolean search included the terms […]

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The #SuperBowl of Twitter

From 2/1/2018 to 2/8/2018, we ran the following boolean search through Sysomos: #SuperBowl AND/OR #superbowl AND NOT (super bowl OR Super Bowl). We looked at a global audience. The Super Bowl is one of the most viewed televised events of the year, therefore we decided it would be interesting to analyze the vast amount of […]

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The Lady Dorito Controversy

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By using the Sysomos Analytics Platform, we created a Boolean Search analyzing the controversy surrounding “Lady Doritos.” Following a Doritos commercial aired during the Super Bowl, consumers reacted negatively to a comment made by PepsiCO CEO, Indra Nooyi  in a “Freakonomics Radio” podcast interview. “As you watch a lot of the young guys eat the chips… they love their Doritos, and they lick their fingers with great glee … Women, I think, would love to do the same, but they don’t. They don’t like to crunch too loudly in public.” The Twitter widgets: latest activity, geography, word cloud and buzzgraph, were used to analyze the search term “lady dorito” OR “#ladydorito.” The latest activity graph for the range of 2/1/18- 2/8/18 showed a clear spike on the day after the Super Bowl, Monday February 5th, and subsided on Wednesday, February 8th.

 @CarolineSiede created a thread defending Nooyi’s comments, which became most retweeted tweet for this topic. 

The geography filter showed how this topic trended globally; the majority of the Twitter conversation occurred in the United States with 73.5%, followed by Canada and the United Kingdom.

The word cloud showed the words mentioned most frequently: “lady dorito,” “dorito,” “lady,” “women,” and “freakonomics.”

We inferred connections between words within the buzzgraph to better understand the controversy of Nooyi’s comment.Since our Boolean search used the two words “lady dorito” they appeared in the center of the graph, with related words surrounding them. The buzz graph showed the term ‘freakonomics interviewed’ outside of the graph indicating the main cluster of words were all words discussed in podcast interview mentioned.

The Sysomos system allowed us to clearly define the root of this controversy and see the way that consumers reacted.

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