I began the semester with roughly 80 Twitter followers and through some carefully crafted tweets and engagements on social media, as of this morning I have 200 followers. There were some tweets that worked more effectively than others. Here are the 10 most influential tweets using the #NHsmtp
— Amanda Silvestri (@alsilves92) April 21, 2016
This tweet was effective because of the hashtags, a link and engagement by classmates.
— Amanda Silvestri (@alsilves92) March 31, 2016
Twitter polls seem to have found success in the Twittersphere as they increase engagement and the use of #twitterpoll draws in more views and clicks.
— Amanda Silvestri (@alsilves92) March 14, 2016
The reason this tweet was so effective was because it had a large photo, which tends to draw people in more than just words or a link.
— Amanda Silvestri (@alsilves92) February 29, 2016
Here is an example of flow content, or content pushed out at the same time as a major event. In this instance, it was a news story about the first deleted tweet during the Oscars where a social media brand mixed up Oprah Winfrey and Whoopi Goldburg. Because it was happening in real time, there were a lot more impressions than if it was posted a day later.
— Amanda Silvestri (@alsilves92) February 26, 2016
One of the most effective ways I increased my follower count was doing #followfriday every week. All my follow Friday posts had several hundred more engagements than any other content I pushed on Twitter. I highly recommend it as a way to engage with other followers as you promote them. Pro tip: small time musicians, comedians or YouTube content creators seem to be more willing to respond because it makes their brand look good as well, which in turn increases your Klout. Win-win.
— Amanda Silvestri (@alsilves92) February 18, 2016
Similar to the reason that tweets with photos tend to do better than tweets with only words, gifs also increase engagement. They are easy to make and when timed correctly, it leaves the viewer in a loop so they spend more time on your tweet instead of scrolling past it on their timeline.
— Amanda Silvestri (@alsilves92) February 17, 2016
Photo sets do increase engagement. Nobody can deny that, but strategic hashtags and humorous copy can take it to the next level. The engagement in this one was over 400 more than other photos I’ve uploaded.
— Amanda Silvestri (@alsilves92) January 28, 2016
What made this tweet work so well was the fact that I mentioned someone who is a top influencer on my follower list (in this instance, my professor) and it paid off with higher engagement than other tweets.
— Amanda Silvestri (@alsilves92) February 19, 2016
This is another #followfriday tweet, but what makes this one special is it garnered over 6,000 impressions and 200 engagements. No other tweet from the semester came close to this one. This is because of the social media reach of those tagged in the tweet.
— Amanda Silvestri (@alsilves92) February 25, 2016
Using Twitter Curator helped me in finding a tweet that was going to get more impressions. I searched for a trending topic and found an example of a market now tweet pushed out in real time. Hopping on a trending topic will garner more impressions, which increases your likelihood of getting more engagement.
In the beginning of the semester, my Klout score was 10 and now it is 36. I’ll continue to boosting it with more carefully planned tweets, photos and other media that will get more eyeballs to my content in a way that encourages engagement and response.