It’s impressive how little time it takes to see personal influence growth. Three months ago in January, I had a Klout score of 10. Currently, in April, I’m at to 50.11, with a high of 52.43 in that time period. Starting out, I had 575 followers on Twitter and today I have 593. That might […]
Read more "How 3 Months of Social Media Strategy Affected My Personal Influence"One short hashtag shared on social media can cause a movement if it catches wind. In 2014, security camera footage showing NFL player Ray Rice violently hitting his then-fiancee was released. This video initiated a conversation of why domestic abuse victims stay in toxic relationships. In response, Beverly Gooden, a domestic abuse survivor, created #WhyIStayed […]
Read more "How #WhyIStayed Was Used to Make Changes"It seems like every day I see a new social media challenge. Why? This video explains it!
Read more "Why You So Obsessed With [Social Media Challenges]?!"We know that Agenda-Setting Theory (McCombs and Shaw) says mass media decides what topics are salient, which ultimately sets the public’s agenda. McCombs and Shaw introduced this theory because of politics. Their original argument was “mass media set the agenda of issues for a political campaign by influencing the salience of issues among voters.” Some […]
Read more "Politicians, You Know You’d Better Watch Out"Social Media Communication: Uncertainty Reduction Theory & Transactional Model of Stress and Coping from April Rink This presentation examines the Transactional Model of Stress and Coping (TMSC) and Uncertainty Reduction Theory (URT). Our group believes these two theories are applicable to situations that people often face on social media platforms. TMSC states stress is conditional […]
Read more "Social Media Communication: Uncertainty Reduction Theory & Transactional Model of Stress and Coping"