Execution Leads to Influence

At the start of #NHsmc on August 29th  until the end on November 20th, I had a 9.01% Twitter follower growth. I started with 322 followers and gained 29 more followers, I ended up finishing #NHsmc  with 351 followers on Twitter. Over the 90 day period, my Klout score increased from a 45 to a […]

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Monday Morning Regret #SMH Viral Campaign Challenge

Campaign Objectives: Develop audience identification Create viral content Successfully use Twitter advertising Market via social media Engage audience Develop analytics skills   Imgur Content: Monday Morning Regret   Twitter Webcard: Did I really need to order the nachos, cheeseburger, AND ice cream?? #SMH #BallingOnABudget #NHsmchttps://t.co/zE3jic5nVL — Abigail Hewel (@abigailhewel) November 3, 2016 Twitter Engagement:    […]

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#Lochtegate: The Web of Lies

The world came together in Rio de Janeiro this summer for the 2016 Summer Olympic Games. Team USA made its country proud by earning 121 medals, but national pride was overshadowed when Ryan Lochte and three other members of Team USA lied about being robbed at gunpoint by Rio police (full story here). When news […]

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Why I Use Social Media

Social Media is a “news source” for me, I use it as a way of staying up to date with information about friends, celebrities and what is happening around the world. Social Media and Friends. I use social media as a way to stay in touch with different people whose paths have crossed with mine […]

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