Social Identity and Knowledge Gap Theories on Social Media

This presentation examines two communication theories and its relevance to modern social media. The first is social identity theory, developed by Henri Tajfel and John Turner, which asserts that group membership creates in-group/self-categorization and enhancement in ways that favor the in-group at the expense of the out-group. The second is knowledge gap theory first purposed […]

Read more "Social Identity and Knowledge Gap Theories on Social Media"