In September 2015, I had 180 followers on Twitter. Fast forward to December, and my follower base has grown to 278. That number pales in comparison to some Twitter users with thousands or even millions of followers. But for a college student from a small town in New Jersey, I’ll take it. Having a great […]
Read more "The 3 P’s To Increasing Your Twitter Influence"When I first began the semester in social media for communicators, I thought I would learn a few strategies in how to tweet better, and become Twitter-famous. Boy was I wrong. The world wide web, especially the world of social media, is HUGE. It’s so much more than just a constant stream of thoughts and […]
Read more "10 Strategies For Stronger Twitter Engagement"I shed a few tears this past Thanksgiving break. No, there was nothing wrong with me (although I could cry about the massive amount of work that waited for me at the door upon my return to school). But Black Twitter struck gold once again, and left everyone crying with the trending hashtag #ThanksgivingWithBlackFamilies. 2015 […]
Read more "The Success and Opposition (Say What?) That Was #ThanksgivingWithBlackFamilies"[pin_widget url=”https://www.pinterest.com/pin/409405422355594375/”] “Call It What It Is” Background College students across the nation are beginning to speak out on the issues that have plagued their respective campus for as long as students of color have occupied those spaces. From the University of Missouri to Yale University, students are making a public outcry for their administrators and […]
Read more "Call It What It Is"Over the summer I came across a piece in The New Yorker about the story of Kalief Browder. The writer, Jennifer Gonnerman, had reported on the life of this young man– who spent three years on Rikers Island without any conviction of a crime– before his tragic suicide in July of 2015. Even without following Browder’s story prior […]
Read more "Storytelling in the Digital Age"After the acquittal of George Zimmerman for the shooting death of Trayvon Martin in 2013, America was placed at a critical, yet very clear crossroad: to address the social climate of the country, or to ignore it. Fast forward to one year later, and the country was turned on its side once again with the death of […]
Read more "#BlackLivesMatter: How a Few Tweets Became a Full Blown Social Media Event"I’m old fashioned. I watch “The Golden Girls” on a daily basis and my house phone is still a thing. Living in such a face-paced world catches up to you eventually. The constant, unending, and down-right intrusive stream of notifications is overwhelming. So at the end of a typical day in my busy college schedule, I just […]
Read more "How Marketers and Advertisers Can Get Me to Stop Scrolling and Actually Pay Attention to Them"