Personal Influence Growth & Analysis / Top 10 Posts

Part 1 Twitter followers at start of course: 491 Twitter followers at end of course: 503 Percentage followers gained: 2% Klout score at start of course: 40 Klout score at the end of the course: 26 I tried many techniques to increase my social media influence and following throughout this semester. On Twitter, what worked […]

#Southwest Airlines Engine Failure Social Media Coverage

On April 17, 2018 a domestic Southwest Airlines flight had to make an emergency landing due to an engine blow out. It resulted in one death and multiple other injuries. Southwest is on Twitter’s trending page today and the hashtag #Southwest is being used repeatedly. EMERGENCY LANDING at #PHL airport- 1 person hospitalized. #Southwest plane […]

Viral Content Challenge Campaign Analysis

Objectives 500 views on Twitter 200 likes on Twitter 2 retweets on Twitter 20 likes on Facebook 20 likes on Instagram 500 views on Imugr Imugr Meme Twitter Webcard Twitter Ads Engagement and Spend Analyze Overall, my campaign was extremely successful due to the high Imugr views I received. The number far exceeded the […]

NHsmc Sysomos: Serena Sarch, Meghan Flynn, Jacqueline Fulcher, Kat Brady

On February 4, 2018 Kylie Jenner dropped a bombshell: she had a baby, and had hid her pregnancy for 9 months. Over the course of four days Kylie and her daughter, Stormi, were trending almost daily and a boolean search using “Kylie” OR “Stormi” returned 5.6 million mentions on Twitter. Kylie may have been able […]

What is it like living in a sorority house?

After almost two years of living in a sorority I’ve heard all the misconceptions. Watch this video to find out first-hand what its really like!

Why I Think The Answer To Fixing Fake News Is Not In Facebook

The biggest change I have noticed in Facebook over recent years is the addition of news being reported on the platform. Before, news was completely controlled by the media, and each story went through multiple checkpoints before going live. Now with reporting being done on Facebook, all news stories look similar and it is much […]

Report Viral Video Content Challenge

YouTube link: https://www.youtube.com/watch?v=LZ_a6QCu26g Background: Even for those in relationships, dates are pretty uncommon in college. No one has money, time or wants to put in any real investment or commitment to another individual. Once in a while, dates do happen in college. However, even when college students try to go on dates, the reality of what […]

BuzzFeed Vision Statement & Pitch: Alisa Sokolova, Serena Sarch, Katie Intner, Caitlin Shewbrooks

Video: https://youtu.be/RU4f0V7ESGg

BuzzFeed Vision Statement & Pitch Slide from Serena Sarch

COM400: CrowdTangle Trending Topic Project: Serena Sarch, Katie Inter, Caitlin Shewbrooks, Alisa Sokolova

The “overperforming” topic we choose to cover Applebee’s Dollaritas because it is timely as the deal occurring this month. Additionally, it provides utility to our audience of the one dollar margarita special for those of them who may not know about it. After researching the topic, we found that there large amount of backlash the […]

NH BuzzFeed Media Landscape: Serena Sarch, Alisa Sokolova, Caitlin Shewbrooks, Katie Intner

COM400 Instagram live from Serena Sarch

Newhouse

SOCIAL MEDIA

Author: Serena Sarch