Report on Viral Video: How to Prepare Cranberry Sauce

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Sorry not sorry ¯_(ツ)_/¯ #NHBuzzfeed #ViralChallenge

Posted by Emily Magnifico on Tuesday, November 28, 2017

In the video, a can of cranberry sauce is walked from the cupboard to the trash, where it is unceremoniously thrown in. The text states, “How to Prepare Cranberry Sauce,” but is uploaded with the accompanying title, “Cranberry Sauce Preparation Hack.” The video is intended to speak to identity–cranberry sauce is a divisive dish at the holiday table, especially the canned variety. People tend to either love it, or hate it, and the video speaks to those who can relate to disliking it, while hopefully sparking emotion in those who do.

Roughly 80% of Americans celebrate Thanksgiving, when cranberry sauce is most commonly consumed (although it’s also a staple of formal Christmas dinners as well). With this in mind, under ideal conditions, the views should have been able to exceed at least 500,000-1,000,000, but within scope over 100 would be satisfactory.

At the conclusion of the marketing plan, as of 12:00AM on December 5, the video had 193 views and 5 shares (all by close acquaintances). It performed well enough within the limited social media following my personal Facebook possesses (966 friends). It was posted after Thanksgiving, and I wonder if it would have done better if it had been posted before the holiday, for while a seasonal staple, it is most closely related to Thanksgiving.

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An Experiment in Viral Video

I had initially made a 50 second video titled “Thoughts Women Have About Facial Hair, which was in the style of existing formats such as “Thoughts you have in the Shower” or “Thoughts you have when you’re on your period”. After seeing some of my classmates’ videos, which were in the meme format, I decided […]

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Night Owl Routine Metrics

Background: Night owls come alive when the early birds would rather be asleep. And the night owls are sleepy when the early birds would rather get things done. This is a short glimpse at the life of a self-described night owl. Objective: To go viral. Goals: 5,000 views if promoted by BuzzFeed, 20 views if not […]

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How To Perfectly Crack An Egg

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So you think you can perfectly crack an egg?How egg-tra are you? Check out this video and tell us your best egg cracking technique. #comedy #emojis #cooking #eggs #tasty

Posted by Tania Joseph on Friday, December 1, 2017

 

Background:

This is a funny short video that shows multiple attempts at perfectly cracking an egg. The video includes egg puns and concludes with a question to further engage the audience.

Marketing Plan Goals and Objectives:

My primary goal was to go viral and make people laugh. Egg cracking doesn’t come easy to many people and this video shows the struggles individuals may face. My measurable objective was to reach over 150 people and go beyond the viral view standard for our class.

Metrics:

Twitter Metrics 
Impressions 762
Media Views 78
Total engagements 22
Likes 4
Detail expands 7
Retweets 2
Facebook Metrics
Shares 3
Reactions 1
Views 140
Snapchat Metrics
Views 77
YouTube Metrics
Views  61

Analysis:

Overall, I think native video uploads really help  increase views. When I first uploaded my video to Facebook using the YouTube link I only received 47 views in contrast to my native upload which received over 100 views. The same applied for Twitter, I received way more views and impressions with a native upload. Native uploading definitely maximizes video engagement, discovery, and distribution. I also think that allowing the post to be public also helped because once the video was shared it can reach a wider audience. Reflecting on my media planning campaign, I think it went really well! hope to research peak times for posting and find other creative ways to engage viewers for my future marketing plans. This campaign confirms that in order to do this, content must be easily accessible and distributed across multiple platforms.

 

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COM400: Viral Video Campaign Report

Background Every day of the week can be described in a few words but why not portray the feelings of each day through GIFS, more specifically Disney GIFS? Disney characters are always trending on social media. This viral video is meant to describe each week day through several Disney/Pixar characters that many people know and love.  […]

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