Personal Growth and Analysis

Influence Followers on 8/29: 105 Followers on 11/28: 150 Percent growth: 30% Overall, I think that a huge factor in my follower increase is the fact that this class made me tweet at least four times a week. While I’ve always loved Twitter, I often find myself struggling to keep up a consistent tweet schedule, […]

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NHsmc Influencer

When #NHSMC began this semester, my Twitter profile was pretty new; I had 1 follower, 1 like, 3 tweets, and I followed 21 people — and I didn’t think I could become the type of person to really love the platform. Throughout the course of the semester, I’m proud to say that those numbers have […]

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Personal Growth

  Follower Growth When analyzing my overall Twitter growth my follower count increased from 235 to 269, increasing by a total of 14.47%. My Twitter growth was highest in September when I first started posting, I think this had to do with I was following a lot of new people, and in return they would […]

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Konrad Twitter Growth/Analysis

@MacMcKonrad Followers prior to COM 427: 5 Followers gained from August-November: +8(160% increase) Total Current Followers: 13 To be perfectly honest I didn’t know how to grow my network for most of the semester. I came into this class with very little experience with social networks let alone successful ones. Frequently I was flying blind […]

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Viral Content Challenge

Tweet: Thanksgiving dinner:Aunt Janice: "Can you pass me a roll?"Me: "Are you suggesting you want me to get this bread?" — Emily Campbell (@emily_soup) November 8, 2018 Background: The tweet I created references an Internet meme that is trending around social media currently. The phrase, “let’s get this bread,” is a slang term for making money, […]

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Part 2: Campaign Analysis

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Objective: For my marketing plan, I had two objectives the first was to reach over 550 views on Imgur, the second was to get high rates of engagement on Twitter such as impressions, likes, and retweets.

My plan to achieve this was to reach my target audience, being college students and young adults as I felt this humor would be relevant to them. I hoped to really resonate with this target audience as it was released during fall holidays such as Halloween and Thanksgiving. I thought that many people my age love to indulge — but also often feel conflicted because they know they have future trips coming up such as winter break and spring break. I tried to make this humorous and use the extreme of spring break — unfortunately my meme did not succeed very well and I did not meet my goals.

I think my success was not achieved because I incorrectly promoted my tweet. If I had done so and realized this in a timely matter I believe that  I would’ve gotten a much better outcome and reach my personal goals for this viral challenge. I am frustrated with this error that resulted in a disappointing outcome that resulted in a lack of engagement via Twitter and Imgur.

Additionally, the tweets I had sent out via Tweetdeck did not bring in enough impressions to help achieve my goals. If I had scheduled more tweets — I believe my goals would have been better achieved.

Attached are the following expected details as posted in the rubric.

I received: 148 impressions during the 28 day period & 329 views on Imgur at the time I wrote this post.

Here are the links required:

Imgur Post

Twitter WebCard    Send article as PDF   
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Is it Cool to #juul ?

There is much debate and controversy surrounding the use of ‘juul’ e-cigarettes. Recently the FDA has been working to restrict the sale of all e-cigarette flavors with the exception of menthol, mint and tobacco flavors. The measure is intended to curtail the use of e-cigarettes, and has also been tied an effort to cut teenage […]

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