In today’s political climate, there are few topics as divisive as gun control. While each side has its own hashtags, #2A is used by both sides when weighing in the Second Amendment. While the arguments made using #2A are opposing, both sides use similar tactics when making their argument. Many users tweeting about #2A try […]
These days, it feels as though Lena Dunham trends on Twitter faster than you can remember what she did the last time to make pop culture news. Dunham, known for her work as a writer, creator, and actor on the HBO series Girls, can be… problematic to say, the least. In a new story by The […]
Analysis of my viral content challenge meme. Objective My objective stated previously in my marketing plan was to gain 500+ views on imgur, because that was the threshold that was considered going viral. Imgur meme Netflix Marathon Homework My meme explained: This Meme relates to procrastination when doing homework. So instead of focusing on important […]
My total impressions from my twitter ad campaign was, 884. On Imgur, I got 184 views and 3 comments and from Twitter I got 9 total likes. I generated most of my impressions from my twitter campaign and I attribute that success to my audience selection. My Meme included an image of Will Farrell from […]
I set my campaign to run over 5 days, with $1 being spent each day. To start, i choose to target the age demographic above 13, because I thought that only people over the age of 13 would find this meme relevant. Two days into my campaign, I looked at the analytics Twitter was giving back to me and made adjustments to my target on the ad platform from there. Some changes in targeting that I made to optimize my results were targeting more Android users (I noticed that most of my clicks were from Android devices) and refining my age range from 13-45, because I noticed that the majority of clicks were able to be narrowed down into that age group, therefore eliminating and narrowing the pool of users on Twitter that would see my Twitter ad, and aiming for a higher click through rate.
Marketing Plan Objectives At least 1000 views on imgur Gain 10 followers on Twitter Gain 15 followers on Instagram Twitter Impressions up by 15 % At least 5 website clicks via my Instagram bio Outcomes/Analysis As my final engagement number, I received 800+ views on Imgur. While I didn’t reach my total goal, I set […]
The main objective of my viral content marketing campaign was: To reach at least 500 views on my Imgur meme My marketing campaign proved to be successful as I surpassed this objective by attaining 1,246 views on Imgur. The strategy I applied to my campaign included the following elements: creating an engaging and relatable meme; […]
Objective: 500 clicks on my meme via Imgur Meme: Business Majors Webcard: What I see as I walk to class in leggings and a sweatshirt. #nhsmc #meme #collegeproblems — Annie F. Farber (@FarberAnnie) November 5, 2018 Engagements and Spend: View post on imgur.com Analysis: My meme was not successful, despite the fact that I accidentally […]
Trending Topic Project: Buzzfeed’s “Nifty” Facebook Video on Revamping a Basic Table
The “overperforming” post chosen for analysis was “Nifty’s” “7 Creative Ways to Transform a Basic Table” (2018), that spiked nearly a month ago. The six-minute video includes do-it-yourself, or D.I.Y., tutorials for how to transform an ordinary end table into 1) a table with a built-in projector, 2) a table with a built-in mini-garden in the middle, 3) a handmade toy kitchen, 4) an end table with a stained wood top, 5) a table with built-in water and food bowls for pets, 6) a stool and 7) a stacked bar with wheels on the bottom (Nifty, 2018).
The table transformation video received 1,478, 528 post views and 14, 951, 795 total views (CrowdTangle, 2018). Additionally, the table transformation video received 10,111 reactions, 828 comments and 4,813 shares (CrowdTangle, 2018).
In terms of why “Nifty’s” “7 Creative Ways to Transform a Basic Table” (Nifty, 2018) overperformed this fall, there are several reasons which could illustrateitshigh performance. Particularly, Buzzfeed’s audience, the importance of D.I.Y. culture and the real estate market are all reasons that could explain the virality of the table transformation video. Buzzfeed’s audience across their various channels are over 50% millennial and over 50% of the overall audience demographic self-identifies as women (Sternberg, 2013). Likewise, Buzzfeed’s “Nifty” channel specifically targets those interested in arts and crafts for the home. One reason this particular type of Nifty video may have performed well, is due to its publishing date, September 10, 2018, being during the middle of the “high season”, May- September, for apartment rentals (Schreck, 2013), as well as college students beginning school and needing cheap alternatives for decorating their dorms/ apartments.
Additionally, various Buzzfeed channels utilize the short-form video style for content delivery that can conveniently be viewed on one’s mobile device, which over 30% of Buzzfeed’s audience uses for visiting their sites (Sternberg, 2013). The combination of using short-form videos on the Nifty Facebook channel is advantageous in order to give the audience what they want. Similarly, using short-form videos on Nifty’s Facebook channel is advantageous because it taps into the popularity of D.I.Y. tutorials, especially as millennials are currently dominating the $29 billion crafting industry (Fromm). Therefore, a D.I.Y. short-form tutorial on how to ‘jazz-up’ a basic end table using an arts and crafts themed Facebook channel with one of the largest millennial audiences went viral because it had all the necessary components for virality.
In summation, the “Nifty” Facebook video, “7 Creative Ways to Transform a Basic Table” (Nifty, 2018) was analyzed because it overperformed on the channel within the last three months. The video likely overperformed, or spiked, because it taps into a niche market who is overwhelmingly millennial and interested in D.I.Y. projects for furnishing homes. Likewise, this video’s success during this season may be due to the rush of people who are moving to new homes in order to take advantage of the real estate market during the fall. In conclusion, the success of “7 Creative Ways to Transform a Basic Table” indicates a desire to take basic household items and easily transform them according to the various ideas for home décor that millennials have.