Marketing plan goals and objectives
- Immediate understanding from looking at the picture, with laughter or a smile as a response
- Receive at least >500 engagements on Imgur
- Gain at least 4 Twitter followers
— Sydney Golden (@sydneygolden) November 6, 2017
- IMGUR: 1,524 views with 27 up points and 22 comments
- Twitter webcard: 4 retweet and 4 likes
- Twitter campaign: 3,366 impressions
- Twitter followers: 2
- Facebook response: 9 likes
I am extremely thrilled with my viral content campaign. I received over 3x my objective views on IMGUR and the response was overwhelmingly positive. The comments were conversations around how ridiculous this photo is, or adding additional crazy health trends that could have also been featured. In the first three hours of uploading the meme, I received about 800 views. I would attribute that success to my research in 5 hashtags to include, and the creative title.
Following the initial success on IMGUR, this campaign was heavily rooted on Twitter. I had a Twitter webcard that was scheduled to be tweeted out four times. Two of those tweets were promoted by the Twitter awareness campaign with a budget of $5. The number of impressions received from those promoted tweets far surpassed my expectations. I would attribute the a majority of the additional views to these Twitter efforts.
Where my campaign fell short was my objective to gain at least four Twitter followers. I was hoping because I was driving so many eyes to my handle, with content very native to my voice, that I would receive a surge of followers. I met my goal halfway, and any follower is good, but I am disappointed it was not more than two.
Where my campaign exceeded my expectations was in real life. Related to my first objective, whenever I showed someone my printed out meme or the IMGUR link, the response was giddily happy or surprisingly intrigued. People immediately understood it and there was always a chuckle or giggle.