For our project, we will focus on how major companies and television shows are incorporating Periscope to raise awareness about their brands, as well as the new social media platform. In a day and age where social media is unavoidable, it seems as if this platform can become a lifestyle that all will certainly interact with. Everyone is always looking for the newest and next best thing. Periscope presents a unique way to engage with individuals from around the world in real-time. Periscope encapsulates the moment. Periscope represents the future of live streaming video.