@HamiltonMusical: Broadway in the social media age

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This presentation will analyze the affect of Twitter on the success of “Hamilton,” a hip-hop musical depicting the life of Alexander Hamilton. The presentation will argue that Twitter is one of the main reasons that “Hamilton” is not only sold-out but also permeating into mainstream culture.

Using Klout, I will analyze the Twitter handles @HamiltonMusical, @Lin_Manuel and @hamiltonssquad. I will also address the use of hashtags, viral content and interaction with fans by all three handles. The conclusion of this presentation will argue that “Hamilton’s” use of Twitter is a model for it’s contemporaries and future Broadway productions.

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