Media capacity plays a significant role in effective and accurate communication. Then whether the social media meets the criteria of media capacity or not?
Firstly, Social media is a medium that combines various types of information, such as text, photo, video, emoji. The audience can have an accurate and complete understanding of the messages through different perceptions of information. Therefore, social media can help to increase the richness of media and reduce the ambiguity of communication.
— The Emoji Movie (@EmojiMovie) December 21, 2016
Secondly, the most representative feature of social media is the interactiveness. The audience is no longer merely the receiver of information. Users are able to send immediate responses to each other. This rapid interactions provide an effective communication environment.
Finally, the creation and development of social media is always revolving around people. And all the communications become more personalized and user-friendly, which can facilitate better understandings between people.
However, social media may increase noises that hinder effective communication. For instance, massive comments on a news post may affect people’s own judgments on the authenticity and objectivity of the article. In addition, the use of multiple media just captures sections of the reality, which may lead to people’s unilateral understandings of an event.
I hope the elected officials could make more effective use of social media reinforce the interactions with their followers. The officials should respect all the voices of people and facilitate the free exchange of ideas. One-sided and dominant communication is no longer applicable.
'Trump administration seen as more truthful than news media'https://t.co/6LmsR5JOSW
— Donald J. Trump (@realDonaldTrump) February 8, 2017