My objective for this assignment was to gain over 500 views on Imgur, gain retweets for my webcard, and gain new followers.
— Melissa Levine (@Mjlevine) November 6, 2017
Twitter Ads Engagement and spend:
I met many of the goals I set out to achieve. I gained over 500 views, received a few retweets for my webcard, and gained a new follower. I believe that my success can be attributed to my constant sharing and tweeting of the meme. I used many forms of social media, including Instagram, Facebook, Twitter, and Snapchat in order to get the word out and encourage people to view my meme. The awareness for my meme was very strong as a result of this. In addition, my twitter ad campaign received many impressions and clicks. I targeted popular twitter accounts that focused on college and humor. This audience was ideal, as that is what my meme relates to.
What I struggled with was gaining new followers. As a result of my constant tweeting and sharing of the same ad campaign, some of the larger reputable accounts unfollowed me. While I did gain one new follower, I lost two. In addition, I also struggled with retweets. My goal was to gain three retweets, but in the end I gained two. Retweets are important, as they extend the tweet out to people who do not follow you.
Overall, I am very happy with the number of views I received on this meme. It made people laugh and smile and therefore proved to be something they could relate to.
Final Engagement Number: