- Attract fitness fanatics
- Attract animal lovers
- Encourage sharing on multiple social media platforms (i.e., Facebook, Twitter & Instagram)
- Evoke positive emotions and responses
— Suzanne El Nabli (@suzanneelnabli) November 2, 2016
Total Engagement and Spend:
Engagement: 27 (Webcard) + 291 (Imgur) = 318
Analysis of Campaign:
This campaign was my first social media challenge. The primary lesson I’ve learned throughout this campaign is: ‘Everyone Can See It,’ no matter who your original target audience was. Originally, I had the idea that this meme would resonate with the audience I was targeting; fitness fanatics and animal lovers, and I used the vocabulary and content that these specific target demographics usually use.
I found that there was a higher engagement than I had anticipated, however, there could have been a significant amount more had I thought about a meme that would resonate with anybody, not just a specific demographic.
I reached my original goal of having more than 30 engagements, and having a few retweets and likes (look at tweet above), which I was pleased to see. I primarily focused spreading my meme along platforms such as Facebook, Twitter and Imgur, and found that the most successful were Twitter and Imgur, which was anticipated. As a result, I depended primarily on those two to reach my goals.
In addition, I found that using my marketing plan as a layout for content to post to be extremely helpful. I was able to move things around, however, having a starting point made a difference for me throughout this process.