Myspace: Growth, Collapse, and Reinvention

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This presentation examines the rise, fall, and rebranding of Myspace, which once stood as the most popular social networking site in the United States. We first look at the context that allowed Myspace to grow so rapidly, and what mistakes caused it to collapse seemingly just as quickly. Finally, we examine what lessons other social media companies, as well as Myspace, have learned.

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