For this assignment, I decided to use a funny facial expression of a dog as a meme to describe how college students feel when their friends force them to go out to a party, even though they prefer having a Netflix type of night instead.
Objective:
To engage with college students/young adults and provide a sense of humor because this is a situation many of them can relate to.
Imgur Content:
Twitter Webcard Tweet:
Ever feel like @netflix >>> everything else happening in the world? #NHsmc #college https://t.co/Lj1u9wrzZT
— Shelley Cheung (@shelley_cheung) November 2, 2016
Twitter Ads Engagement and Spend:
Analysis of Campaign:
I thought my campaign was pretty solid. There were multiple things that I could have improved on in order to reach more engagements. For example, I thought my editorial calendar included some creative copy and my scheduled tweets were well timed. However, I wished I focused more on including better hashtags that could have extended my reach further. Once my campaign was launched, majority of my ad spending went towards my first promoted tweet which got 16 link clicks, while my second promoted tweet only received 3 before it used up my the $5 ad spend. My second promoted tweet probably should have been scheduled a lot earlier in the day, rather than later. One thing I really liked about my campaign was that I selected @NewhouseSU, @SyracuseU, and @Netflix as my audience. This definitely increased my audience size and helped with my impressions and engagements.
Final Engagement Number:
Twitter: 27
Imgur: 461
Total: 488