NHsmc Influencer

Posted on by Anne Arthur

Twitter Followers:

Start – 420

End – 448

Percent Growth – 6%

Klout Influence: 

Start – 24

End – 40

 

To increase my number of Twitter followers, I used several techniques. Some proved to show more success than others. What proved to be the most successful, was changing my Twitter bio. By adding what topics I was interested in and by tagging the Newhouse school I was able to attract followers who shared similar interests as me. For example, I wanted to show my expertise in the area of adventure travel. Once I added that in my bio and started to Retweet from popular accounts and Tweet pictures from my trips both my influence and follower base increased. Another technique that I used to gain more followers was to respond to Tweets from Twitter users who were either verified or one of my top followers. Overall, by connecting and sharing my interests with Twitter users I was able to increase my followers.

 

Top Ten Tweets: 

Number One: 

Analysis:

Total Engagements – 215 / Engagement Rate – 7.4%

Impressions – 2,899

This Tweet was a part of my marketing plan to try and have this meme go viral. The Tweet earned 17 Likes and 18 Retweets. The success of this Tweet was mostly due to the fact that it included rich media and a call to action to click on the link. The Tweet earned a large amount of Retweets due to the fact that I encouraged my friends to share this Tweet with their followers. This Tweet was also promoted in a Twitter Ads Campaign. The campaign helped me to receive 1,234 impressions out of the total of 2,899 impressions.

Number Two – 

Analysis:

Total Engagements – 73 / Engagement Rate – 5.4%

Impressions – 1,350

The success of this Tweet was due to the fact that I had tagged two verified users who were actively discussing the recent event of the Zuckerberg trials. By tagging these two users in my tweets, they ended up seeing the Tweet and eventually they Retweeted it to their follower base. In total, this Tweet received 2 Retweets and 8 favorites. To enhance this Tweet I included rich media that was unique from what others were Tweeting about.

 

Number Three:

Analysis:

Total Engagements – 126 / Engagement Rate – 15.9%

Impressions – 794

To execute this Tweet, I focused mainly on including several photos that were creative and original. This Tweet received a total of 1 Retweet and 10 favorites. This Tweet received higher engagement because I included two popular hashtags that users tend to Tweet about and follow.

 

Number Four:

Analysis:

Total Engagements – 17 / Engagement Rate – 2.3%

Impressions – 733

This Tweet received a high engagement rate because of the use of the hashtag “#followfriday”. Many Twitter users will use this hashtag to find new accounts to follow. By tagging three other Twitter accounts that had a strong follower base, these accounts were more likely to favorite the Tweet and follow me back. By accompanying this Tweet with rich media it enhanced the Tweet. In total, this Tweet received 2 favorites.

 

Number Five:

Analysis:

Total Engagements – 100 / Engagement Rate – 15.9%

Impressions – 630

This Tweet proved to be successful because it included a trending hashtag and rich media. The Tweet received a total of 14 favorites. I received an increase in followers from this Tweet from accounts that were following this popular hashtag.

 

Number Six – 

Analysis:

Total Engagements – 3 / Engagement Rate – 0.5%

Impressions – 619

This Tweet proved to be successful because of its use of a graphic created using a Google platform.  The map included is unique and draws users in to click on the Tweet. The Tweet also included a trending hashtag that referenced the Winter Olympic Games. In total, this Tweet received 1 favorite.

 

Number Seven – 

Analysis:

Total Engagements – 73 / Engagement Rate – 11.9%

Impressions – 615

This Tweet proved to be successful because of a combination of original rich media and a trending hashtag. The uniqueness of this image that I created encouraged users to click on my Tweet. In total, this Tweet received 8 favorites.

 

Number Eight – 

Analysis:

Total Engagements – 80 / Engagement Rate – 16.1%

Impressions – 498

This Tweet proved to be successful because of the use of rich media, an original hashtag that I created and a popular hashtag. The three images included in this Tweet helped to increase the number of engagements it received. In total, this Tweet received 2 Retweets and 11 favorites.

 

Number Nine –

Analysis:

Engagement – 2 / Engagement Rate – 0.5%

Impressions – 391

This Tweet proved to be successful because it was in response to a Tweet from the New York Times in regard to the power of memes in politics. The Tweet included a quote from the author to encourage users to click on the link. In the Tweet, I tagged the author’s Twitter account.  This Tweet did not receive any Retweets or favorites and I think this is due to the fact that there was no rich media included.

 

Number Ten – 

Analysis:

Total Engagements – 16 / Engagement Rate – 4.2%

Impressions – 383

This Tweet proved to be successful because it included a popular hashtag “#WednesdayWisdom.” This trending hashtag has many users following it. This Tweet also included a link to the list of Tweets that I curated that shared users who were Tweeting about wisdom. In total, this Tweet received no Retweets or favorites.

 

After reflecting on what I have learned this semester, I have realized that using rich media was key in receiving higher engagements and impressions.  In order to gain more followers and influence I had tagged accounts with high influence and this proved to be incredibly useful. Overall, I learned that not every Tweet is going to receive high engagement, but that it is important to keep trying new techniques in the hopes of gaining experience and influence.

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