My objective is to conduct 500+ views, 20+ shares and 100+ likes across the social media platforms that my meme will be present on.
Total Imgur views: 599
— Danielle Kravette (@danikravette30) November 6, 2017
Twitter Ads Engagement and Spend
Since submitting my meme to the class, I noticed that my content was very relatable and had a great chance of receiving engagement and impressions on social media outlets. After concluding my campaign, I realized what had worked and what did not work while trying to promote my campaign. For starters, I analyzed my Imgur post and noticed I had many views. During the first few days of my campaign, I realized my views were slowly increasing, or not increasing at all. In order to change this pattern, I decided it was best to add more hashtags to my Imgur caption so I could expand my audience. Immediately after including more general/broad hashtags, my views spiked up immediately. I went from 23 views to 200+ in a matter of minutes. After that, my views began to steadily increase resulting in a total of 599 views on my Imgur content. When looking at my twitter ads campaign, I realized an abundant amount of impressions. By only spending $5, I finalized my twitter campaign ad with 1669 impressions. I am confident that if I were allowed to spend more money my impressions would have a much more significant effect; I will keep this in mind in my future years of advertising campaigns. I noticed that I lacked engagement on my scheduled tweets because I do not have a substantial following on Twitter. I received a maximum of two likes on one of my tweets and zero engagement on the rest of my tweets that were conducted during my campaign. This made me realize I should have shared my campaign on other social media vehicles where I have a more significant following; those being Facebook and Instagram. Although I did not achieve all the objectives I was hoping for, I believe my meme was successful and I am pleased with the outcome.
Final Engagement Number
Imgur: 599 views
Twitter Ad: 1669 impressions