Star Wars Emoji-Hashtags on Social Media

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Beginning in April 2015, Disney and Lucasfilm partnered with Twitter to introduce Star Wars-themed emojis featured at the end of The Force Awakens hashtags. In particular, Disney utilized #StarWars and #TheForceAwakens in their messages. Topsy, RiteTag and Social Mention were used to see how well audiences were engaged with the campaign and to see how and where they were using the hashtags.


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