By Sarah Minkewicz Part 1 When I first started the semester I had a total of 132 followers. Now I have over 200, currently 208. I was really surprised by my Klout score. It reached the highest at 54.49 on April 17 and has stayed consistently a little over 50 points for the past two […]Read more "Taking a social media class upped my twitter game"
Influence: At the beginning of our Social Media Theory & Practice course, I had 1,130 followers on Twitter. I thought this to be a decent amount, although I’d had the account and used it on and off since 2009, meaning I’d only gained a rough average of around 141 followers per year. In the three […]Read more "Influence & Social Media: A Semester’s Growth"
Each year more and more people are turning to the internet to create discussions and get their ideas across. It’s also the source where most people receive information, whether it be news or updates on people’s lives, it’s being posted. This has both negative and positive factors for political leaders. A politician can surpass the […]Read more "Social media can make or break a political campaign"
I was very skeptical when I first joined social media. With hundreds of different outlets, not only was I overwhelmed, but I struggled to see the appeal; in my mind, they all did the same thing. But I couldn’t be more wrong. The more I learned about the proper Instagram filters and what constituted a […]Read more "Is this thing on?"
There’s something ironic about live tweeting, and snapchat stories. They’re all about living in the moment and using technology to share those moments with others- but when you really think about it, they’re about being anywhere but where you are. I took a trip across Europe and I realized that because of social media I rarely live in the […]Read more "#notlivinginthemoment"
The MTV Video Music Awards are on but I’m not home to watch and Twitter has all the updates from the red carpet. There has been a bombing at the Istanbul international airport and I can’t reach my friend traveling to Turkey but Facebook notified me she is safe. These are just two examples of […]Read more "Kim Kardashian Goes Topless and it’s Called “Trendy.” I Go Shirtless and it’s Called Creepy"
Coming into a social media class as non-social media person was most definitely a challenge. I was not exactly thrilled at the thought of having to tweet on a regular basis- even on a weekly basis. After taking this course I am still not a huge fan of Twitter but I can use it efficiently […]Read more "I Still Don’t Like Twitter; But Now I Understand It"
The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]Read more "Social Media Branding and the Uses and Gratifications Theory"
2015 has been the year of social media campaigns, and for good reason. Social media campaigns are not only are easy to produce, but they are super easy to get a message across to a large group of people as well. One campaign that has truly stuck out to me within the past year is […]Read more "#BetterForIt is In Fact “Better” Than The Rest"
With the glut of social media outlets available for companies to take advantage of, it was inevitable that branding would eventually be streamlined across multiple platforms. Mercedes Benz was one of the first pioneers in cross-platform branding with its advertising campaign for the new Mercedes Benz GLA-class integrated together on both Instagram and Facebook. The basis […]Read more "Mercedes Benz’s #GLApacked campaign"