Is this thing on?

I was very skeptical when I first joined social media. With hundreds of different outlets, not only was I overwhelmed, but I struggled to see the appeal; in my mind, they all did the same thing. But I couldn’t be more wrong. The more I learned about the proper Instagram filters and what constituted a […]

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#notlivinginthemoment

There’s something ironic about live tweeting, and snapchat stories. They’re all about living in the moment and using technology to share those moments with others- but when you really think about it, they’re about being anywhere but where you are. I took a trip across Europe and I realized that because of social media I rarely live in the […]

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Kim Kardashian Goes Topless and it’s Called “Trendy.” I Go Shirtless and it’s Called Creepy

The MTV Video Music Awards are on but I’m not home to watch and Twitter has all the updates from the red carpet. There has been a bombing at the Istanbul international airport and I can’t reach my friend traveling to Turkey but Facebook notified me she is safe. These are just two examples of […]

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Mercedes Benz’s #GLApacked campaign

With the glut of social media outlets available for companies to take advantage of, it was inevitable that branding would eventually be streamlined across multiple platforms. Mercedes Benz was one of the first pioneers in cross-platform branding with its advertising campaign for the new Mercedes Benz GLA-class integrated together on both Instagram and Facebook. The basis […]

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