Media Richness Theory and the 2016 Election – Blog Post 1

As a former gubernatorial re-election campaign staffer, I have seen the impact of voter outreach first-hand. Media richness theory, as discussed in class, explains the effectiveness of different levels of communication with others. There’s the higher richness of speaking person-to-person and the lower level such as sending an email. In today’s day and age, communicating […]

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