Background: My video is a comical comparison of what two different types of people might eat for a snack. The first left side shows cereal being poured into milk, which is what someone might normally go for while looking for a snack. The right side is coffee being poured into a concoction of donuts, M&M’s […]
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Background Finals week is approaching, and that is a time where people really buckle down: pulling crazy hours studying and needing to stay up late. Oftentimes, people turn to good ‘ol coffee to get their caffeine fix. Even though some people drink coffee for different reasons than others, coffee is kind of an evergreen topic. […]
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Background: Night owls come alive when the early birds would rather be asleep. And the night owls are sleepy when the early birds would rather get things done. This is a short glimpse at the life of a self-described night owl. Objective: To go viral. Goals: 5,000 views if promoted by BuzzFeed, 20 views if not […]
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So you think you can perfectly crack an egg?How egg-tra are you? Check out this video and tell us your best egg cracking technique. #comedy #emojis #cooking #eggs #tasty
Posted by Tania Joseph on Friday, December 1, 2017
This is a funny short video that shows multiple attempts at perfectly cracking an egg. The video includes egg puns and concludes with a question to further engage the audience.
Marketing Plan Goals and Objectives:
My primary goal was to go viral and make people laugh. Egg cracking doesn’t come easy to many people and this video shows the struggles individuals may face. My measurable objective was to reach over 150 people and go beyond the viral view standard for our class.
Overall, I think native video uploads really help increase views. When I first uploaded my video to Facebook using the YouTube link I only received 47 views in contrast to my native upload which received over 100 views. The same applied for Twitter, I received way more views and impressions with a native upload. Native uploading definitely maximizes video engagement, discovery, and distribution. I also think that allowing the post to be public also helped because once the video was shared it can reach a wider audience. Reflecting on my media planning campaign, I think it went really well! hope to research peak times for posting and find other creative ways to engage viewers for my future marketing plans. This campaign confirms that in order to do this, content must be easily accessible and distributed across multiple platforms.
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For those of you still searching for your starting five this cuffin season, here’s a starter kit to help you get in the game. “You miss 100% of the shots you don’t shoot” – probably DJ Khaled #cuffinseason #shootyourshot Posted by Tauri Janee on Thursday, November 30, 2017 Cuffing Season is a trend in Black […]
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Who Can Relate? Monday vs. Friday BuzzFeed BFF #NHBuzzFeed Posted by Jacqueline Kane on Wednesday, November 29, 2017 Background: I wanted to do something that was relatable to everyone. In developing the idea for this meme, I thought a good topic idea would be x vs. reality. And then I decided to make Instagram […]
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Goal/Objective: I wanted my video to at least get to 50-100 views on Facebook because on YouTube I don’t have much of a following. I wanted to make people laugh from watching the video and relate to it because it’s so general and widely known. I wanted someone from Buzzfeed (BFF) but no one […]
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Background After extensive research on BuzzFeed BFF and BuzzFeed video, I found that many successful videos were ones that posed questions to a group of people. I used that format as inspiration for my video and considered what topics would garner attention. After reviewing my video with an excellent BuzzFeed producer, I learned how to […]
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Background: “Would you rather” posts can be seen on BuzzFeed’s homepage often and they have been one of the more successful post types for our Newhouse BuzzFeed class. This post uses the “would you rather” template incorporating choosing between celebrity best friends as the key question. Objective: The objective is to advertise this post so […]
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Background: I created a comforting and funny BuzzFeed community post. It shows people how to cope with dealing with the reality of heading back to school and work after Thanksgiving holiday. Objective: The main objective of this plan is to track and analyze the steps taken in order to create a viral BuzzFeed community post. […]
Read more "Marketing Plan for Viral Challenge Part II: How to Cope with The Post-Thanksgiving Blues"