Night Owl Routine Metrics

Background: Night owls come alive when the early birds would rather be asleep. And the night owls are sleepy when the early birds would rather get things done. This is a short glimpse at the life of a self-described night owl. Objective: To go viral. Goals: 5,000 views if promoted by BuzzFeed, 20 views if not […]

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How To Perfectly Crack An Egg

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So you think you can perfectly crack an egg?How egg-tra are you? Check out this video and tell us your best egg cracking technique. #comedy #emojis #cooking #eggs #tasty

Posted by Tania Joseph on Friday, December 1, 2017

 

Background:

This is a funny short video that shows multiple attempts at perfectly cracking an egg. The video includes egg puns and concludes with a question to further engage the audience.

Marketing Plan Goals and Objectives:

My primary goal was to go viral and make people laugh. Egg cracking doesn’t come easy to many people and this video shows the struggles individuals may face. My measurable objective was to reach over 150 people and go beyond the viral view standard for our class.

Metrics:

Twitter Metrics 
Impressions 762
Media Views 78
Total engagements 22
Likes 4
Detail expands 7
Retweets 2
Facebook Metrics
Shares 3
Reactions 1
Views 140
Snapchat Metrics
Views 77
YouTube Metrics
Views  61

Analysis:

Overall, I think native video uploads really help  increase views. When I first uploaded my video to Facebook using the YouTube link I only received 47 views in contrast to my native upload which received over 100 views. The same applied for Twitter, I received way more views and impressions with a native upload. Native uploading definitely maximizes video engagement, discovery, and distribution. I also think that allowing the post to be public also helped because once the video was shared it can reach a wider audience. Reflecting on my media planning campaign, I think it went really well! hope to research peak times for posting and find other creative ways to engage viewers for my future marketing plans. This campaign confirms that in order to do this, content must be easily accessible and distributed across multiple platforms.

 

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Viral Video Results

For those of you still searching for your starting five this cuffin season, here’s a starter kit to help you get in the game. “You miss 100% of the shots you don’t shoot” – probably DJ Khaled #cuffinseason #shootyourshot Posted by Tauri Janee on Thursday, November 30, 2017 Cuffing Season is a trend in Black […]

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Viral Video Conclusion and Report

Who Can Relate? Monday vs. Friday BuzzFeed BFF #NHBuzzFeed Posted by Jacqueline Kane on Wednesday, November 29, 2017   Background: I wanted to do something that was relatable to everyone. In developing the idea for this meme, I thought a good topic idea would be x vs. reality. And then I decided to make Instagram […]

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I Finally Went Viral!! Is What I Hoped This Would be Titled, but I Didn’t Go Viral

Background: “Would you rather” posts can be seen on BuzzFeed’s homepage often and they have been one of the more successful post types for our Newhouse BuzzFeed class. This post uses the “would you rather” template incorporating choosing between celebrity best friends as the key question. Objective: The objective is to advertise this post so […]

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Marketing Plan for Viral Challenge Part II: How to Cope with The Post-Thanksgiving Blues

Background: I created a comforting and funny BuzzFeed community post. It shows people how to cope with dealing with the reality of heading back to school and work after Thanksgiving holiday. Objective: The main objective of this plan is to track and analyze the steps taken in order to create a viral BuzzFeed community post. […]

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