2015 has been the year of social media campaigns, and for good reason. Social media campaigns are not only are easy to produce, but they are super easy to get a message across to a large group of people as well. One campaign that has truly stuck out to me within the past year is […]Read more "#BetterForIt is In Fact “Better” Than The Rest"
On August 2014 a common topic of conversation and on social media was the ALS Ice Bucket Challenge. People from all around the world started posting videos and challenging their friends and family to do the challenge and donate money to the ALS Association. Even celebrities, actors, musicians, athletes and politicians joined in. From President […]Read more "Want to go Viral? Learn from the #ALSIceBucketChallenge"
As society has advanced, we have become incredibly technological, and our awareness and interaction revolves around the many social media platforms that we use. These changes have led advertisers to modify the way in which they get their message out to the public, as they have had to learn to engage us in new ways […]Read more "The #LastSelfie"
Starting in June 2014, Procter & Gamble’s (P&G) Always brand made it their objective to keep girls confident while undergoing puberty. According to AdWeek, the Always #LikeAGirl campaign has received over 54 million views on YouTube and close to 30 million views on other websites. Always has recently followed up with another advertisement in the […]Read more "#LikeAGirl Empowers Women On Social Media"
The abbreviation “ALS” did not mean much to most people when the term was used before the summer of 2014. I, along with thousands of others, had no idea that the neurodegenerative disease Amyotrophic Lateral Sclerosis, also known as ALS, even existed until the Ice Bucket Challenge event exploded on social media. The Ice Bucket […]Read more "ALS Ice Bucket Challenge"
Anticipation for Star Wars merchandise is as ingrained in the franchise’s DNA as its iconic characters and oft-repeated lines. It’s hard to believe, but there were no toys available when the original Star Wars was released in May 1977. Toy manufacturer Kenner, like the most of the world, wasn’t expecting much George Lucas’ space fantasy, […]Read more "#ForceFriday: Is the Force Strong with this Social Media Campaign?"
During the month of April, a digital-only social media campaign was released which caused the heads of many, including my own, to do a double take, or shall I say hit replay. Ingeniously crafted by Havas Worldwide Chicago earlier this year, Hefty developed a video series entitled Party Hard Moms, with the hope of bringing light to […]Read more "Hefty’s Red Solo Cup Social Media Campaign"
Recently, The Worldwide Wildlife Fund embraced the increasing popularity of Snapchat through their #LastSelfie campaign. The social media campaign was aimed to bring attention to the rapid depletion of endangered species like tigers, rhinos, gorillas, and more. The WWF wanted to engage Millenials in the conversation of endangered species by bringing the issue to a platform […]Read more "#LastSelfie: Saving Endangered Species in 10 Seconds or Less"
Before you continue reading this, I want you to type two words into your search engine of choice: beautiful women. Then search “attractive men.” Did you notice anything interesting about the results? Well, you may or may not have realized that an overwhelming majority of the people in the photographs are white. One has to […]Read more "#BlackoutDay"
Chilling for a Cause The ALS Ice Bucket Challenge was a fundraising campaign in the summer of 2014 that to promoted awareness of the amyotrophic lateral sclerosis and encouraged donations to research. In this challenge, participants were nominated to be filmed having a bucket of ice water poured on their heads, and then nominate […]Read more "Chilling for a Cause"