Part 1: Influence At the beginning of the course I had just 9 followers on my new Twitter handle. I also have a personal account with 806 followers that I had been using throughout high school and college, but I decided to create a new more professional Twitter. My professional handle now has 58 followers, […]Read more "How Hard is it to Become an Influencer on Social Media?"
Having just had the Presidential election, social media is filled with different opinions and opposing views. It’s interesting to see how a single hashtag can be used in drastically different ways. To analyze this further I chose to observe conversation around Donald Trump, by searching #Trump. Although some of the tweets against #Trump may stem […]Read more "Politics in Social Media: Is All Publicity Good Publicity?"
As Donald Trump has become our next president, there are a range of emotions from not only the American public, but the world surrounding the 2016 election. There are people who do in fact, believe in Trump: Inside the Beltway: 84% of Americans say #DonaldTrump's the man https://t.co/iIdWN2EwY1… #politics #Election2016 pic.twitter.com/h7OUt3prUY — Donald J. Trump […]Read more "#Election2016"
Objectives Attract new followers Collect engagement on Twitter webcard ad and Imgur “views” Encourage sharing on different social media platforms Arouse resonance and evoke positive emotions (funny) Goals Gain over 30 engagements solely on Twitter from different parts of the United States Get 5 likes on the original Twitter meme post Gain 3 followers during […]Read more "Viral Content Challenge: Is She Real"
The task of creating content that can go viral may seem nearly impossible. However, I believe that with the power of Twitter Ads, my Twitter network, and the Imgur community, I was able to accomplish my goals and more. My objective heading into this viral content challenge was to drive viewers to my meme on imgur […]Read more "The Unimpressed Dog that Impressed the Internet"
Only a week after the Presidential election, people still have a lot to say about the candidates. #Trump2016 remains a trending hashtag on twitter for both supporters and those who claim he is “not my president.” Obama played his race card. Hillary played her woman card. The American people played their Trump card. And we […]Read more "#Trump(ing) Views"
Geography: View post on imgur.com The Geography search for #Rio2016 shows the vast geographic audience of the Olympics. Although the hashtag was used in many areas of the world, some areas had a greater amount of activity. The United States, Western Europe, and the coast of South America had the greatest amount of activity with […]Read more "#Rio2016: Connecting An International Twitter Community"
The world came together in Rio de Janeiro this summer for the 2016 Summer Olympic Games. Team USA made its country proud by earning 121 medals, but national pride was overshadowed when Ryan Lochte and three other members of Team USA lied about being robbed at gunpoint by Rio police (full story here). When news […]Read more "#Lochtegate: The Web of Lies"
Context: The hashtag analyzed below is #ItCanWait. This hashtag is intended to promote the end of distracted driving. #ItCanWait is part of AT&T’s campaign which allows people to “take the pledge” to end distracted driving. Our research looked at tweets using the hashtag from 8/1 – 8/3/2016, and examined a global audience. Latest Tweets: The […]Read more "#ItCanWait"
View post on imgur.com The “geography” map on Sysomos analyzes where Twitter users are located when they mention the keyword being tracked. When analyzing #KimKardashian, the majority of the tweets using this hashtag were sent from the United States during the selected time frame. Kim Kardashian is an American celebrity and so most of her […]Read more "Sysomos Analytics #KimKardashian"