Because of the worldwide prevalence of the 2016 Olympic Games that took place in Rio, Brazil in August, we decided to track the usage of #Olympics across various digital platforms, primarily Twitter. We immediately noticed the 15.9 million hashtag mentions on Twitter, with significantly lower numbers of mentions across blogs, forums, and news sources. Latest Activity: Latest Activity […]

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Throughout August there was an undeniable buzz around the trending hashtag #backtoschool. This phrase resonates with so many in a wide age range, from young children in elementary school excited for a new backpack to college students budgeting money for textbooks. Upon analyzing #backtoschool in Sysomos MAP, we collected a wide range of data. As […]

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