Viral Content Challenge

We have a test? Objective: The objective was to get 500+ views. Metrics: Measure through views on Imgur. This is a number that, to me, seemed realistic but not easy to reach. I definitely had to put effort into sharing it with various people in order to get to 500 views. Background: The image used in […]

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Kombucha Girl Meme Campaign Analysis

Objective The objective of this marketing campaign was to create a meme, and accumulate at least 500 views on Imgur. This meme is using the popular meme frame of the “Kombucha Girl”, where the initial reaction picture is disgust, and next reaction picture is interest. The “Kombucha Girl” went viral on Twitter after a TikTok was […]

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