PART 1: INFLUENCE Analyze your overall follower growth on Twitter from the start to finish of the course. From 1/17 to 4/18 I went from 0 to 11 followers, the is over 100% growth rate. l’m bad at math so hope I it was calculated correctly. Klout score change: I went from 20 to 25 […]
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I have been an avid Twitter user since 2011. In the early days I used the platform to Tweet out song lyrics and go on emotional rants. Entering college, I had a comfortable Twitter following of around 500 people, however, I knew that employers would like to see more carefully curated content and less posts […]
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Part 1: Influence Followers at 1/17: 541 Followers at 4/18: 571 Percent Growth: 6% Klout at 1/17: 31 Klout at 4/18: 36 Over the course of three months I think that the increase in both my followers and Klout are fairly reasonable. To be perfectly honest I had really stopped being super active on Twitter prior to this […]
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In politics, personal insults are usually dismissed as inappropriate ad hominem attacks. On Twitter, they’re anything but. The #TriggerALiberalIn4Words hashtag, in which users list facts or ideas that they believe will “trigger” a liberal in under four words, took over the Twittersphere for a brief moment of unrestrained mudslinging and angry rebuttals. I disagree with […]
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Kat Brady (Syracuse, NY) — Background The reason I chose to design this meme is because I feel it addresses a very relatable issue for a lot of college students at the moment. Being a senior, I know that a lot of my peers are trying to be as social as possible, especially with Graduation […]
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OBJECTIVES Starting off, the objectives for the This is What Memes Are Made Of campaign were seemingly simple: Receive 500 views, between on-site and link click-throughs, on the Imgur interface Receive 20 favorites and 10 retweets on Twitter Throughout the process, some of these objectives proved to be surprisingly more difficult than others – as […]
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This past week I had the chance to experiment with the power of social media. The mission was simple: make a meme go viral. The meme was to be created and shared on Imgur, a platform used to share GIF and meme content. With over 250 million users uploading over 15 million images a day, […]
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As many know from checking any of their social channels, this past weekend was Coachella. While #Coachella trended on Twitter throughout the weekend, social conversation centered around two performances in particular: the Walmart yodel kid and the highly anticipated performance of Beyonce. While yodel kid’s performance was universally praised, Beyonce’s performance sparked an internet debate. […]
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Objective: 10 Retweets and 30 favorites, retweeted by an influential account like @BarstoolCuse or @Dominos
Twitter Ads engagement and spend
Campaign Analysis: While I reached the Imgur goal of 500+ views, I didn’t get the engagement that I hoped for my tweets. Although my ad helped me get 1,531 impressions, people did not engage with the actual tweet. I think this is because my followers may have gotten sick of me promoting the same tweet because usually my Twitter is full of non-repetitive and culturally/news relevant content. Unfortunately, it wasn’t picked up by the influential accounts that I hoped, especially Domino’s. I think this might have been because I had to include the link to Imgur instead of just the embedded photo of the meme, which make the process of sharing more streamlined. I also think that Domino’s might not want to be politically associated, and my focus on the photo of Trump and Clinton wasn’t appealing to them. I wonder if I would’ve posted the Imgur link with different hashtags if it would’ve gotten better engagement in the Imgur community, because I think it is relevant to them. Next time, I will create a meme that is more “newsworthy” and relevant to current events.
Final Engagement: 524 views
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Today I briefly introduce a concept that’s always been on my mind. Join me on this discussion of self love! ❤️ Keep in touch with me and Follow me for more updates My links: Instagram: @TheIsabellaOng http://instagram.com/theisabellaong/ Twitter: @TheIsabellaOng https://twitter.com/TheIsabellaOng Send article as PDF
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