#RealFriends Campaign Analysis

Have you ever had a friend that made a bad decision but you had to support them anyways? Supporting Your Friends Bad Decisions   Yeah.. most of us have been there. My meme highlighted the theme of #RealFriends and what that visually looks like. I believed that this Meme would gain engagement because it captured […]

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Yodeling Into Virality

My objectives for this project was to create a meme that would go viral and reach over 500 views on Imgur. The Yodeling Walmart Kid #NHSMC  https://cards.twitter.com/cards/18ce53yi6np/5jbc6 For this campaign, having others retweet my content via Twitter increased my viewership the most. I also retweeted my link and posted it on Facebook which improved my […]

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“I’m a Dawg” Goes Viral

Objective: The objective of my marketing plan for my viral meme was to reach 500 views on Imgur. Imgur Meme: I’m a dawg Twitter Webcard: When you're a really good boy, and also really good at closing. #dawg #closingtime #viralmeme #meme @NHsmc — Meg Kelly (@themegkelly) April 2, 2018 Twitter Ads: View post on imgur.com […]

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Viral Content Challenge

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Objective: 10 Retweets and 30 favorites, retweeted by an influential account like @BarstoolCuse or @Dominos








Twitter Ads: 

Twitter Ads engagement and spend


Campaign Analysis: While I reached the Imgur goal of 500+ views, I didn’t get the engagement that I hoped for my tweets. Although my ad helped me get 1,531 impressions, people did not engage with the actual tweet. I think this is because my followers may have gotten sick of me promoting the same tweet because usually my Twitter is full of non-repetitive and culturally/news relevant content. Unfortunately, it wasn’t picked up by the influential accounts that I hoped, especially Domino’s. I think this might have been because I had to include the link to Imgur instead of just the embedded photo of the meme, which make the process of sharing more streamlined. I also think that Domino’s might not want to be politically associated, and my focus on the photo  of Trump and Clinton wasn’t appealing to them. I wonder if I would’ve posted the Imgur link with different hashtags if it would’ve gotten better engagement in the Imgur community, because I think it is relevant to them. Next time, I will create a meme that is more “newsworthy” and relevant to current events.


Final Engagement: 524 views

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A Give Back Christmas Campaign

This campaign is a part of a bigger project to make a wonderful Christmas to children at Casa Vhida, which is a non-profit organization that takes care of HIV positive children. The meme was really to make fun of myself and to grab attention from my followers and friends on social media so they could […]

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Meme Campaign Analysis

Objective To reach at least 3,000 engagements by the end of the week To have organic and meaningful engagements by influential users Meme Webcard Me, at home asking myself, "why am I like this?" #Memes #dogsoftwitter #NHsmc #shopping #Amazon https://t.co/NUVF0UULjH pic.twitter.com/J9oWzjd5Je — Sarah Wolverton (@Shwolverton) November 13, 2017 Twitter Ad Summary Analysis My meme had […]

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Look Mom, I Went Viral!

Goal My overall goal of my campaign was to bring awareness to my meme. Objectives  My objectives were to break 100 views and push for a maximum of 500 views or more. I also wanted to try and have 25 people engage with my tweet. Meme My created meme can be found here. Twitter Webcard […]

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Viral Content Challenge

The objective of this viral challenge assignment was to create the most traffic and engagement with the following meme: Faker In an attempt to complete this objective, I was able to receive 533 views on imgur. Through this assignment I learned the importance of planning and the significance of having a detailed and well structured […]

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