When considering media richness, it’s important to consider the chart published in the 1983 publication of the paper “Information Richness. A New Approach to Managerial Behavior and and Organizational Design” that depicts the Information Medium and its level of Information Richness. At the time of publication, social media did not exist, but it doesn’t seem to fit into a specific information medium as listed at the time. If given its own medium, it would likely be above “numeric formal,” but below “written, formal documents.” However, we must consider that the mediums of social media can be both personal or broad in their breadth.
The paper states that it’s premise is “that organizational success is based on the organization’s ability to process information of appropriate richness &, reduce uncertainty and clarify ambiguity.”
While “low variety languages” were considered by Daft and Wiginton to be those used to communicate “effectively about well-understood, unambiguous topics,” it seems that the Trump administration’s use of twitter both during the campaign and since taking office have relied on low variety languages to communicate with their millions of followers. This method seems to have hit a successful note with his die-hard fans, but in order to win over the rest of Washington and the nation, he’s going to need to produce a lot more quality content than simply posting defensive tweets every time someone is critical of him. Examples:
If I were advising his team on social media based on the media richness theory, I would suggest letting the President’s actions speak for themselves through his behavior and acts, if he truly wants to “Make America Great Again.” Documenting these, and starting conversations over the real underlying issues is what will give us media rich content that is not confusing and misleading to the public.
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Media capacity plays a significant role in effective and accurate communication. Then whether the social media meets the criteria of media capacity or not? Firstly, Social media is a medium that combines various types of information, such as text, photo, video, emoji. The audience can have an accurate and complete understanding of the messages through […]
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If I had to give advice to 2017 elected officials in regards to Media Richness Theory and social media, I would say that Twitter is your best bet. It allows users to combine personal, written messages with high variety language. Since officials have to reach a broad audience, face-to-face communication, or even phone calls aren’t […]
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If I were given the honor to give some advice to our elected officials, I would love to help out the infamous Twitter troll of 2016 (and I wouldn’t hesitate to give him the crown in 2017 as well) otherwise known as our President, Donald Trump. He brandishes his courser in frustration and goes on […]
Read more "Need to Blow Off Steam? Stay Off of Twitter"
With any new administration, citizens often tend to closely look into how their voices remain to be heard. In 2017, this is no different. We have seen a president take to Twitter for several announcements, major marches with signs depicting peoples’ true feelings, and a look into what exactly “alternative facts” truly means. For the […]
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Dear newly elected officials – don’t underestimate the power of a hashtag. It can garner you thousands of supporters in mere seconds. Just ask Massachusetts Senator Elizabeth Warren, who was recently silenced on the Senate floor while reading aloud a 1986 Coretta Scott King opposition letter to Attorney General Nominee Jeff Sessions. She took quickly to […]
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For Donald Trump, the 45th President of the United States, the world of social media is not a secretly. Throughout his presidential campaign and even now, he has consistently been active on his social media accounts like Twitter and Facebook. As an elected official in 2017, being active and engaged with the online community through […]
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After the presidential election 2017, the way politicians convey their words has dramatically changed. Unsurprisingly, president Donald Trump is at the front line, leading such a phenomenon. In the past, it has been deemed a social norm for politicians to carefully use or cite certain radical words that could mislead audiences. However, Trump totally broke […]
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It is without doubt that social media played a major role in the 2016 U.S. Presidential election. And with the new administration, social media’s presence in our democracy is anything but on the decline. Twitter seems to be one of President Trump’s favorite ways to communicate to the public… whether it be political or publicity. It […]
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We all know how much you love Twitter Mr. President. Over the course of eight years, you’ve mastered the platform and have managed to become one of the most followed figures. Good for you. But it has done little for you in terms of winning unanimous public support for your travel ban. According to NPR, […]
Read more "If you want to solve problems Mr. President, stop tweeting"