Hootsuite is a powerful platform that can greatly increase the organization, consistency, and efficiency of any social media team. The application has features that make social media a breeze for music industry professionals like artist or venue managers who need to reach audiences across all networks with a nuanced voice. In this presentation, I’ll talk about […]Read more "Hootsuite for Bands, Record Labels, and Artist Managers"
For my COM 600: Social Media Theory and Practice final presentation, I decided to focus on the idea of voice and its importance as a marketing and public relations tool. As a public relations major, I have been educated on the importance of developing and maintaining a specific brand voice when communicating with publics. Voice […]Read more "Final Presentation: Voice"
Beginning in April 2015, Disney and Lucasfilm partnered with Twitter to introduce Star Wars-themed emojis featured at the end of The Force Awakens hashtags. In particular, Disney utilized #StarWars and #TheForceAwakens in their messages. Topsy, RiteTag and Social Mention were used to see how well audiences were engaged with the campaign and to see how […]Read more "Star Wars Emoji-Hashtags on Social Media"
Pinterest provides a visual way to save your bookmarks, which makes it an excellent tool for educational purposes. This presentation explores how educators can use Pinterest through curating content, organizing ideas, collaborating with others, and allowing students to use the site. It also provides real examples of how teachers and professors are using Pinterest in […]Read more "Pinterest and Education"
This presentation will analyze the affect of Twitter on the success of “Hamilton,” a hip-hop musical depicting the life of Alexander Hamilton. The presentation will argue that Twitter is one of the main reasons that “Hamilton” is not only sold-out but also permeating into mainstream culture. Using Klout, I will analyze the Twitter handles @HamiltonMusical, @Lin_Manuel and @hamiltonssquad. I will […]Read more "@HamiltonMusical: Broadway in the social media age"
My final report is on the rise of Ad Blocking over the past few years and the potential ways for advertising firms to combat this. In a world where social media revenue is greatly generated from ad dollars, the evolution of how we work with or fight against the technology will help to shape the […]Read more "Ad Blocking"
Serendipity is when unexpected circumstances and an insightful “aha” moment leads to a valuable and unanticipated outcome. This presentation looks into how brands can create serendipity for their customers by leveraging social media. MasterCard’s #PricelessSurprises campaign was used as a case study. There are three lessons learned from this campaign. First, a brand needs trying […]Read more "Serendipity: the ultimate goal of social media advertising"
There are currently more than 555 million unique domains for surface level websites that the average internet user can access. But there are 500 times that number of hidden sites that aren’t obvious to most. These sites are referred to as the Deep Web, which often gets a negative connotation in our modern media. The […]Read more "The Hidden Web"
Incredible India is a tourism campaign calling out to tourists from all over the world to visit India since 2002. A government initiative, the campaign has garnered quite a bit of success in terms of economic profit. However with evolving times and ever-growing popularity of social media, it is pertinent for the campaign to adapt to the […]Read more "Incredible !ndia – Final Teaching Presentation"
Black Twitter is much more than a phenomenon, it is rooted community of users that prides itself cultural identity. This identity creates a following within in this social network that people who identify as black can come to together to discuss issues of the black community. Through the use of hashtags, emojis, and other content […]Read more "The Force of Black Twitter: The Use of Twitter to Spear Cultural Movement"