Argumentation and Minimalism are both part of the University of Twente’s communication theories. Our group explores these concepts through the use of social media, as well as computer and mobile applications. We look at argumentation as a way to problem solve and how social media both helps and hinders finding solutions. We also look at […]Read more "Argumentation Theory and Minimalism Theory"
Cultivation theory and Priming theory from Ruochen Jiang We introduced the Cultivation theory and the Priming theory. In culturing theory, television plays a role in cultivating and shaping people’s perception of reality (Twente, 2018). People feel fear after they receive too much crime news. For example, Zhang Yingying case. In addition, children’s games, violent […]Read more "Cultivation Theory and Priming Theory"
Framing + U&G (PDF) from ssuserd600ec Framing Theory is defining the way media and media gatekeepers organize and present the events and issues they cover, and the way audiences interpret what they are provided (“UT”,2018), while Use and Gratification Theory indicates that media customers as active mediating factors in functional analysis of media effects. The […]Read more "Framing and Use & Gratification Theory"
Social Media Communication: Uncertainty Reduction Theory & Transactional Model of Stress and Coping from April Rink This presentation examines the Transactional Model of Stress and Coping (TMSC) and Uncertainty Reduction Theory (URT). Our group believes these two theories are applicable to situations that people often face on social media platforms. TMSC states stress is conditional […]Read more "Social Media Communication: Uncertainty Reduction Theory & Transactional Model of Stress and Coping"
This presentation discusses Knowledge Gap theory (Tichenor, Donohue & Olien, 1970) and Modernization Theory (Marks, 2014). We apply these theories through an examination of contemporary uses of social media. In India, the rise of the internet has led to the rise of “semi-arranged marriages” (Jejeebhoy et al., 2013) and a growing dating culture. In Africa, we examine how millennials […]Read more "Theory Discussion: Knowledge Gap & Modernization Theory"
By Marlee Tuskes, Annalisa Pardo, Sarah Minkewicz and Jacqueline Tenreiro Transactional Model of Stress and Coping & Language Expectancy Theory from Marlee Tuskes Send article as PDFRead more "Transactional Model of Stress and Coping & Language Expectancy Theory Presentation"
Gatekeeping framing theory summary from MinCheol Shin Abstract The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical […]Read more "Gatekeeping & Framing Theory and Application to Current Social Media"
Social media presentation from Rukayat Oloko Bridget Whitfield, Rukayat Oloko, Elena DeLuccia, and Kelly Myers. Send article as PDFRead more "Dependency Theory and Social Cognitive Theory"
Abstract: Many older communications theories and frameworks can be applied to modern advancements in how organizations, brands, and influential people communicate with one another. In this presentation, two theories (the Attraction, Selection, and Attrition Framework and the Psycholinguistics Theory) will be examined and subsequently applied to the recent phenomenon that is “Social Media Influencers.” This presentation […]Read more "Social Media Influencers & Communications Theories"
This presentation examines two communication theories and its relevance to modern social media. The first is social identity theory, developed by Henri Tajfel and John Turner, which asserts that group membership creates in-group/self-categorization and enhancement in ways that favor the in-group at the expense of the out-group. The second is knowledge gap theory first purposed […]Read more "Social Identity and Knowledge Gap Theories on Social Media"