Gatekeeping & Framing Theory and Application to Current Social Media

Gatekeeping framing theory summary from MinCheol Shin Abstract The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical […]

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Social Media Influencers & Communications Theories

Abstract: Many older communications theories and frameworks can be applied to modern advancements in how organizations, brands, and influential people communicate with one another. In this presentation, two theories (the Attraction, Selection, and Attrition Framework and the Psycholinguistics Theory)  will be examined and subsequently applied to the recent phenomenon that is “Social Media Influencers.” This presentation […]

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Social Identity and Knowledge Gap Theories on Social Media

This presentation examines two communication theories and its relevance to modern social media. The first is social identity theory, developed by Henri Tajfel and John Turner, which asserts that group membership creates in-group/self-categorization and enhancement in ways that favor the in-group at the expense of the out-group. The second is knowledge gap theory first purposed […]

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GROUPTHINK AND SOCIAL IDENTITY CONNECTION TO SOCIAL MEDIA

This presentation will examine the relationship between these communication theories and modern social media, as well as provide examples of these connections. Groupthink Theory, communication theory created by Irving Janiswhere a consensus is developed in the group but is not reviewed for issues or problems that might occur. Social Identity Theory, a communication theory created by Henri Tajfel and John Turner where people select their […]

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Group 3 Presentation

This presentation aims to define two communication theories: medium theory and cultivation theory. In addition, the presenters aim to apply these theories to modern social media to analyze whether medium theory and cultivation theory are relevant. We applied medium theory to Snapchat and LinkedIn and applied the cultivation theory to video games and non-fictional social […]

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Groupthink and Social Identity Connection to Social Media

This presentation will examine the relationship between these communication theories and modern social media, as well as provide examples of these connections. Groupthink Theory, communication theory created by Irving Janis where a consensus is developed in the group but is not reviewed for issues or problems that might occur. Social Identity Theory, a communication theory created by Henri Tajfel and […]

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Presentation Group 2

Abstract : We present Gatekeeping theory and Hypodermic Needle theory into three parts respectively. The first part to introduce the history and definition of each theory. For better understanding the theories, second is to illustrate them with examples ( Gatekeeping is explained with Fox News. Needle theory used Orsen Wells’s film and Victoria’s “perfect body” advertisement). […]

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