The Thanksgiving vs. Christmas Showdown: Viral Content Challenge

Because this campaign took place at the very beginning of December, I thought it would be a fun idea to make a meme showcasing the debate people have whether Christmas should be celebrated before or after Thanksgiving.

Objectives:

  • get as many engagements on my personal content as possible
  • create a community and discussion about the Thanksgiving/Christmas debate

Imgur Post:

My Grumpy Cat’s Christmas Spirit

Once I posted the meme on Imgur, I created a Twitter webcard to track my campaign.

Twitter Web Card:

I promoted my webcard on my personal Twitter as well as with promotional posts that did not show up on my timeline.

Campaign Analysis:

View post on imgur.com

 

With my Imgur views hitting 749 and my Twitter engagements at 35, my final engagement number was 784. This surpassed my goal of 500 engagements on my campaign.

I got more traffic on Imgur than I was expecting, but my Twitter campaign was not as successful as I had hoped. I think one of the biggest issues was how I allotted my money. I set the maximum bid per day at $2, which caused me to run out of money in 3 days. Even though the campaign was set to last a week, my tweets were only promoted for 3 of those days, so I got all of my engagements within a small window of time. If I was to do this again, I would make my daily maximum lower to spread out the money better.

This marketing exercise taught me how essential planning is when trying to run a successful campaign.

 

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