Background:
While my Twitter doesn’t necessarily cater to an audience that loves engaging with memes, giving this very specific concert lifestyle meme fit well with my audience. This photo of Justin Bieber and Hailey Baldwin early into their engagement struck me as the face I always make towards concert security with water bottles. There’s truly nothing better than the sight of water after spending an entire day camped outside waiting for entry. But instead of risking giving up your spot, you wither away as dehydration takes over your body while you’re at the barricade. My followers, mostly stan culture and avid-concert goers, could relate.
Objective:
The objective of this campaign is to garner 500 views on the Imgur website.
Imgur Link:
Tweetcard Example:
i know u have all been there…begging for water….after camping out on the sidewalk for 22 hours
— rafy evans (@rafyevans) November 5, 2018
legit please click this so i can get a good grade and stop tweeting memes on my intellectual, stan-culture related twitter account thank you and goodnight
— rafy evans (@rafyevans) November 5, 2018
when they tell u to pass it back but ur dying on the barricade
— rafy evans (@rafyevans) November 5, 2018
Analysis:
The Twitter Business Analytics interface was difficult to navigate and while my bank account says $5 were spent, that isn’t reflected in the backend of my campaign. Moving forward, I would strategize better how to promote this tweet to better reach a more target ad group. The lo-fi aspect of my meme I felt fit my audience and their interests.