Top 10 Tweets

Posted on by Julie Gelb

By utilizing the strategies and tools taught in this course (COM 427: Social Media for Communicators), I have been able to transform my social media footprint. My perception and knowledge of current trends in social media has changed considerably over the past several weeks. I now understand the benefit in using targeted and strategic tactics in order to better engage with–and grow– one’s online network. In evaluating my Twitter activity over the past 90 days, Twitter Analytics details each Tweet’s performance in terms of impressions, engagements and engagement rate.

  • Impressions: Number of times users saw the Tweet on Twitter
  • Engagements: Total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes.
  • Engagement rate: The number of engagements (clicks, retweets, replies, follows and likes) divided by the total number of impressions.

In terms of impressions, this Tweet far surpassed all of my other Tweets during the course of this semester. Being retweeted by Ethan Zuckerman–who just so happens to have 41.1K followers on Twitter–definitely was the reason why there were so many eyeballs viewing the Tweet on Twitter. On the other hand, I think this Tweet was also successful because it raised awareness of an event happening on campus, which earns the attention of the @SyracuseU network. From properly tagging relevant handles to strategically choosing hashtags, there are a number of tactics which can be seen in the crafting of the tweet. This was my top Tweet in the month of October.

Impressions: 2,873 | Engagements: 24 | Engagement rate: 0.8%

This Tweet obtained a high number of impressions after being retweeted by the Twitter users tagged. And, let’s be real–who in the world of social media can resist an epic selfie?

Impressions: 2,668 | Engagements: 94 | Engagement rate: 3.5%

This tweet received high levels of engagement and impression as it directly related to many strong ties within my social network. Including media also helped drive attention to my post.

Impressions: 1,290 | Engagements: 104 | Engagement rate: 8.1%

With retweets from the accounts tagged in the post and photo as well as other individuals involved in National News Engagement Day, this Tweet reached far and wide in the Syracuse community–particularly within the S.I. Newhouse School of Public Communications network. Using Topsy.com, I was able to track and analyze the conversation surrounding #NewsEngagementDay, which was also being promoted through the hashtag #NHned. I tweeted about the event 5 days prior to it in order to help raise awareness of the event within my own network as well as to connect with others following News Engagement Day on social media. Also, I used Ow.ly link shortener to create a shortened link to a page offering more details about the event itself.

Impressions: 1,035 | Engagements: 18 | Engagement rate: 1.7%

When one classmate stuffed his mouth full of marshmallows all in the name of Periscope virality, I felt it was my duty to capture the moment on video and share it via Twitter for the world to see! Inserting rich media content helps draw audience attention. Through the use of targeted tagging, my Tweet sparked a conversation with Periscope TV (126K followers).

Which led to this…

Impressions: 844 | Engagements: 43 | Engagement rate: 5.1%

After voicing my opinion on a trending issue, I found that my classmates quickly joined in to share their thoughts. When it comes to addressing issues, companies are held to strict scrutiny as social media promotes transparency within the public domain.

Impressions: 638 | Engagements: 32 | Engagement rate: 5.0%

This Tweet made me realize the power of Twitter to connect a random college student such as myself to a famous author like Ethan Zuckerman. This small world connection highlights the ability for social media to bring people together.

Impressions: 608 | Engagements: 62 | Engagement rate: 10.2%

Relevant hashtags? Check. Title-safe photo? Check. Ow.ly shortened link? Check. This Tweet was retweeted and liked by New York Times bestselling author Harlan Cohen who has nearly 3,000 followers.

Impressions: 570 | Engagement: 14 | Engagement rate: 2.5%

With two retweets and two likes, this tweet was my top Tweet in the month of September. Small, easy-to-digest bits of content have a high appeal to audience members browsing through their Twitter feed.

Impressions: 538 | Engagements: 18 | Engagement rate: 3.3%

Inspirational content that evokes positive emotion generally tends to be the most engaging and commonly shared. Quotes that inspire awe and relate on a genuine and authentic human level are more likely to be able to captivate one’s attention.

Impressions: 394 | Engagement: 6 | Engagement rate: 1.5%

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