Background: When a friend calls instead of texting everyone is always a little thrown off. Our generation is known to text. When you’re on a phone call with someone it can be one sided. This leads to one person dominating the conversation. My idea behind my tweet is that sometimes you call a friend on the phone, but the conversation becomes about them. It’s not annoying, but instead you realize your friend did a whole monologue about the slightest inconvenience that just happened to them. When you’re on the phone with someone, the time seems to pass so quickly. All of a sudden you see you’ve been talking to this person for thirty minutes. Your inner thought is usually: “what did I just listen to?!” You forget why you even called your friend in the first place.
My objective was to receive over 20 engagements. This could be an combination of a like, a retweet, quote tweet, or a reply. I also wanted to receive at least 20 impressions. I met my two objectives of over 20 engagements and 20 impressions. My other objective was to generate at least two retweets. I don’t have a big following on twitter, and that is why I didn’t generate any retweets.
me: calls friend
friend: does a monologue for 20 minutes
*more than 20 minutes later…
me: don't remember why i called but good talk
— Amelia (@aeevie_) November 15, 2018
I received a total of 144 impressions and 60 total engagements, with 44 detail expands, leading to two clicks on my profile.
I didn’t generate more likes because I have such a low following on twitter. My following isn’t that low, but most of my followers are not active in liking my content on twitter. I wanted the concept of the tweet to be funny, and I think it was. I’m surprised that I generated 144 impressions, and if I were to retweet this, I would have posted different variations of the tweet and saw which worked best. For example, I could have replaced a word to see if one resonated with people more. Overall, I am satisfied with my campaign. It would have been cool if people I didn’t know liked my tweet. It was all my own twitter followers. I think a way to engage more people would have been to include a hashtag. However, the tweet was low richness. I am satisfied with the amount of impressions and engagements I received!