Viral Content Challenge Part 2 – Campaign Analysis

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MY OBJECTIVES

  • My objective for the Viral Content Challenge was to maximize Twitter clicks, retweets, and impressions on the my original content created.
  • I promoted my content on Facebook and Instagram as well to increase engagement among my target market.
  • Within the eight-day campaign, I planned to receive over 500 impressions on Imgur through organic and paid promotion.
  • I also planned to receive over 5,000 impressions on Twitter throughout my promotional campaign.

IMGUR MEME

When Your Resume Falls Short

TWITTER WEBCARD

TWITTER ADS ENGAGEMENT

Twitter Ads Engagement

ANALYSIS OF CAMPAIGN

  • My “When Your Resume Falls Short” Campaign was successful for my first Twitter Ad Campaign. Having the $5.00 budget for the campaign was beneficial to the total engagement of my meme.
  • Although most of my budget was used within the first day, by sharing my meme on different social media platforms became a key factor to reaching my goal of 500 views on Imgur. This organic engagement was crucial to reaching a total of 562 views.
  • What did not work for me was the timing of my promoted Twitter Webcard. If I had promoted my content at a different time of day, I believe the Tweet would have gained more traction and engagement on Twitter. My impressions were high, however, I did not receive the retweets, favorites, and clicks I planned for.

FINAL ENGAGEMENT

  • Imgur: 562 views
  • Twitter Impressions: 2,744
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