Viral Marketing Analysis

Objective:

My objective from my marketing plan was for my meme to go viral!

Meme:

Sorority Life

Analysis:

Overall, I began my campaign feeling pretty good because of the response that I got from my classmates. However, I think I overestimated how the campaign would do outside of a university setting. When I initially uploaded my meme to Imgur I was excited to gain quick views, but soon the comments became negative on the post and it was clear that the audience on Imgur was not my target audience. Directly asking my friends/ circles to look at my meme worked very well and I gained over 100 views in a few minutes by doing this, but this was only a temporary boost and it quickly died down. I was also excited to tweet out my Webcard through Twitter.Ads, and I specifically targeted people in university zip codes and with sorority ties. I was still not able to gain too much traction through doing this, and ultimately ended my viral challenge with below 300 views, and with 254 to be ex.

Webcard:

Ad Budget Spend:

Ad budget for COM 427

Overall, I am relatively disappointed that my campaign did not work as well as I had hoped it would.

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