Background

After extensive research on BuzzFeed BFF and BuzzFeed video, I found that many successful videos were ones that posed questions to a group of people. I used that format as inspiration for my video and considered what topics would garner attention.

After reviewing my video with an excellent BuzzFeed producer, I learned how to edit my video title to make it more clickable and marketable to more people. I think that this video targets both men and women and is capturing enough to draw a variety of interests.

Goals

• Create a viral video
• Make people laugh
• Make people want to share this video
• Make the video relatable
• Connect with people’s emotions

Objectives

• Target for views: at least 200 people, hopefully more if promoted by BuzzFeed
• Get more views each day the video is promoted
• Track the clicks and views on social media and compare what does best/worst
• Keep note of the reactions/comments so I can gage how people perceive the video for future projects
• See how the views or comments on this video compare to other upcoming content published on BuzzFeed

Strategy

• Audience is women and men ages 18 to 30
• I will promote this content on Facebook, Twitter, Instagram, and WordPress
• I want to also cross-promote this on the BuzzFeed BFF Facebook and Twitter accounts, if my video is deemed promotable
• I will send this video to various producers we have met so far through the BuzzFeed course for consideration, feedback, and constructive criticism

Metrics

• YouTube video – 311 views
• Twitter post – 39 impressions, 9 views, 1 engagement
• Facebook post – 32 likes, 3 shares, 3 comments

What Worked

• As per feedback I have received, people loved the content of the video and enjoyed watching it
• The video seemed easily shareable and well-liked
• The shots were tightly edited and had a purposeful, fluent order
• Sharing the YouTube video was most successful on Facebook
• Social media definitely helped promote the video
• I had the right talent for this video. They helped bring a variety of opinions and outlooks for answers to these questions
• My research was essential. I had to ask my peers what questions they had for women and also did extensive reading online to ensure that I was focusing on the right topics and questions
• Accepting feedback from a BuzzFeed expert in class was very useful in editing and promoting my video
• It makes people laugh. It is relatable. It is enjoyable to watch. To me, it seems it accomplishes a lot