This is a critical analysis of my Viral Content Challenge, in which I tweeted and promoted an Imgur meme of Jim Boeheim with overlying text about our SmartBrief quizzes. Measurable objectives from my marketing plan: Achieve over 500 views Achieve over 100 expands Achieve over 50 link clicks Achieve over 10 retweets Achieve over 15 […]

Exams! A week ago, I started a Viral Content Challenge, which was to create a meme that can go viral on social media. Obviously, it didn’t go viral, and no enough meet my 500 views goal. Here is how my plan fails to meet my goal. The meme is about how college students feel about […]

My quest for virality proved to be successful … sort of. Though most people probably wouldn’t consider 500 views on a meme “going viral,” I achieved my campaign objectives and goals. Goals Create a viral meme Enhance social media influence Develop content creation and amplification skills Effectively engage audience with paid social advertising Objectives Reach […]

Everyone who have ever worked in the service industry have had a customer who definitely wasn’t right – if they deny it, they are lying. I wanted to create a meme that a lot of people could relate to, and I thought about when I was in high school and worked nights at a Blockbuster, […]

When Mom Says… Objectives I began my campaign with a few main goals beyond just making my meme go viral. I came up with some hard numbers that I wanted to reach. The set numbers allowed my success to be more easily measured. My objectives were: Acquire at least 500 views on Imgur Achieve at […]

Professor Grygiel tasked their COM 427: Social Media for Communicators class with creating an original meme.  The goal was to gain strong engagement and ultimate viral fame through the creation of this meme. While I did not expect my meme to generate as much engagement as it did, I am incredibly pleased with the results of […]