Spring 2018

Viral Content Challenge

Objective: 10 Retweets and 30 favorites, retweeted by an influential account like @BarstoolCuse or @Dominos

 

Meme: 

 

Webcard:

 

 

 

Twitter Ads: 

Twitter Ads engagement and spend

 

Campaign Analysis: While I reached the Imgur goal of 500+ views, I didn’t get the engagement that I hoped for my tweets. Although my ad helped me get 1,531 impressions, people did not engage with the actual tweet. I think this is because my followers may have gotten sick of me promoting the same tweet because usually my Twitter is full of non-repetitive and culturally/news relevant content. Unfortunately, it wasn’t picked up by the influential accounts that I hoped, especially Domino’s. I think this might have been because I had to include the link to Imgur instead of just the embedded photo of the meme, which make the process of sharing more streamlined. I also think that Domino’s might not want to be politically associated, and my focus on the photo  of Trump and Clinton wasn’t appealing to them. I wonder if I would’ve posted the Imgur link with different hashtags if it would’ve gotten better engagement in the Imgur community, because I think it is relevant to them. Next time, I will create a meme that is more “newsworthy” and relevant to current events.

 

Final Engagement: 524 views

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Don’t make a sound #AQuietPlace

“A Quiet Place” follows a family who must live in silence in order to evade creatures who hunt by sound. Since the premiere of the horror film, moviegoers have taken to Twitter to share their thoughts. Many tweets praised 15-year-old actress Millicent Simmonds who plays Regan in the film. The character Regan is deaf and she is portrayed by […]

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#FreeMeek?

Will rapper Meek Mill be the new face of criminal justice reform? Mill was recently sentenced to 2-4 years in prison which outraged his fanbase and thousands of others who see Mill to be one of the many people unjustly suffering due to bias in our criminal justice system. Kaepernick says the justice system is […]

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Viral Content Challenge

Objective: Get at least 500 views on imgur Imgur Meme:  Sydney F Meme   Twitter Webcard:  How I feel todayhttps://t.co/DGc0keeiaZ — Sydney Feinberg (@sydneyfein) April 2, 2018 https://cards.twitter.com/cards/18ce54oiop6/5kdde (included actual tweet and linked card because card would not embed) Twitter Ads Engagement and spend:  View post on imgur.com Analysis:  Overall, I think that my marketing plan […]

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Campaign a Success, but Twitter a Fail

Campaign Objective:

My objective for the viral content challenge was to reach 500 Imgur views of my Spring Break Meme.

Imgur Meme:

Spring Break looks vs feels 

Promotion of Meme:

To promote my Imgur meme, I shared it using a Twitter Webcard:

Other tweets I used with this webcard are:

#ICYMI was your #SpringBreak18 all it was lived up to be? #SpringBreakStrugs #NHsmc

Reply with your #SpringBreakStrugs from #SpringBreak18 #nhsmc

Lessons learned on #SpringBreak in #Bimini: floatees are friends and floaters are not #NHsmc #SpringBreakStruggles

And, I promoted the webcard pictured above by running a Twitter Ad Campaign with a $5 budget:

Through my Twitter Ad, I received 625 impressions, but only 20 link clicks leaving me with a click through rate of 3.2%.

Campaign Analysis:

Overall, I would call my campaign a success; I achieved my objective of reaching 500 views in Imgur! However, I was surprised by the way I obtained the views. By the end of the campaign, I had received 921 views on Imgur, almost double my campaign objective. When I uploaded my meme to Imgur, I shared it to the Imgur community using 5 tags: college, party, hungover, spring break, and broke as fuck. Just from sharing it to the community on Imgur, I received just under 800 views in the first 24 hours.

Over the course of the week, I tweeted five times linking to my Imgur meme. On average reaching 93 impressions, 0.4 likes, 0 retweets and 2 clicks organically. Through the organic reach on those tweets, I received a total of 10 link clicks. In the tweet I promoted using Twitter Ads, I received 20 link clicks. The impressions received for these tweets were on par with my average impressions I generally receive on Twitter, however the average likes and retweets were less than typical for me. Since my click through rates, likes, and retweets for my campaign received such low engagement, it’s clear my tweets are not as witty as I believed them to be. Coming up with creative Twitter content has been a challenge for me all semester, and is a skill I hope to continue to improve on.

So, I can confidently conclude sharing to the Imgur community was the my key to my success.

Final Engagements:

Views: 921

Upvotes: 6

Downvotes: 1

Comments: 1

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Can You Believe This Meme Went Viral?

Objectives

  • Gain more followers on Twitter
  • Engage with Twitter accounts that have a large following base
  • Use unique hashtags to improve engagements
  • Get over 500 views on Imgur

 

Imgur Meme

https://imgur.com/De3q0uU

 

Twitter Webcard

https://cards.twitter.com/cards/18ce54nj8cp/5jw71

 

Twitter Ads Engagement

 

Analysis

In order to get this meme to go viral, I learned that the best way to increase the engagement was to continuously post the meme to Twitter. What I found to be interesting was that it did not matter how many retweets a tweet got, but how many times I tweeted out the card. Sharing the link to my friends and having them share it out tremendously helped to increase my engagement.

 

Final Engagement

Number of views on Imgur: 559

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