Thematic Beauty to Encourage an Audience

I had to read a book recently for my public relations management class, Encouraging the Heart: A Leader’s Guide to Rewarding and Recognizing Others*. Kouzes and Posner, the authors of the leadership guide, realized that there were seven prerequisites to effectively leading through encouraging the heart (x). These prerequisites are: Set clear standards Expect the best […]

Attention Worthy Content

In today’s interconnected world, there is no escaping the 24/7 onslaught of media messages. Illustrating the challenges associated with a global network that is overly saturated with content, Ethan Zuckerman promotes the notion that “our challenge is not access to information; it is the challenge of paying attention” (Rewire, 19). With so many eyeballs viewing […]

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SOCIAL MEDIA

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