Is social media bringing us together or tearing us apart? The answer to this question is not black and white. There are many grey areas however, after reading Zuckerbeg’s speech from the Facebook Community Summit I agree with him that yes, social media is indeed brining the world closer together. It is only fair to address both […]
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Background- Originally I did a social media marketing plan surrounding a “magic microwave” where all you had to do is ask for what you wanted and it appeared, and this was sort of a play off of a movie I had seen. But in reality it was relatable, but wasn’t good enough to go viral, […]
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Sorry not sorry ¯_(ツ)_/¯ #NHBuzzfeed #ViralChallenge
Posted by Emily Magnifico on Tuesday, November 28, 2017
In the video, a can of cranberry sauce is walked from the cupboard to the trash, where it is unceremoniously thrown in. The text states, “How to Prepare Cranberry Sauce,” but is uploaded with the accompanying title, “Cranberry Sauce Preparation Hack.” The video is intended to speak to identity–cranberry sauce is a divisive dish at the holiday table, especially the canned variety. People tend to either love it, or hate it, and the video speaks to those who can relate to disliking it, while hopefully sparking emotion in those who do.
Roughly 80% of Americans celebrate Thanksgiving, when cranberry sauce is most commonly consumed (although it’s also a staple of formal Christmas dinners as well). With this in mind, under ideal conditions, the views should have been able to exceed at least 500,000-1,000,000, but within scope over 100 would be satisfactory.
At the conclusion of the marketing plan, as of 12:00AM on December 5, the video had 193 views and 5 shares (all by close acquaintances). It performed well enough within the limited social media following my personal Facebook possesses (966 friends). It was posted after Thanksgiving, and I wonder if it would have done better if it had been posted before the holiday, for while a seasonal staple, it is most closely related to Thanksgiving.
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I had initially made a 50 second video titled “Thoughts Women Have About Facial Hair, which was in the style of existing formats such as “Thoughts you have in the Shower” or “Thoughts you have when you’re on your period”. After seeing some of my classmates’ videos, which were in the meme format, I decided […]
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Background: My video is a comical comparison of what two different types of people might eat for a snack. The first left side shows cereal being poured into milk, which is what someone might normally go for while looking for a snack. The right side is coffee being poured into a concoction of donuts, M&M’s […]
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In my personal experience my mom used to make these for my siblings and I as we ran out the door on the way to school. It was a delicious not too healthy not too unhealthy breakfast that my mom could convince us to eat, in order to make sure we ate the most important […]
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“When you try a DIY face mask” Background: Of the enormous DIY beauty/makeup audience on social media and YouTube, the majority of people sharing content are the gurus who zoom through their projects with perfection. It’s rare to see the other side of everyone who doesn’t have the skills of a social media beauty guru. […]
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Background Finals week is approaching, and that is a time where people really buckle down: pulling crazy hours studying and needing to stay up late. Oftentimes, people turn to good ‘ol coffee to get their caffeine fix. Even though some people drink coffee for different reasons than others, coffee is kind of an evergreen topic. […]
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Background: Night owls come alive when the early birds would rather be asleep. And the night owls are sleepy when the early birds would rather get things done. This is a short glimpse at the life of a self-described night owl. Objective: To go viral. Goals: 5,000 views if promoted by BuzzFeed, 20 views if not […]
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So you think you can perfectly crack an egg?How egg-tra are you? Check out this video and tell us your best egg cracking technique. #comedy #emojis #cooking #eggs #tasty
Posted by Tania Joseph on Friday, December 1, 2017
This is a funny short video that shows multiple attempts at perfectly cracking an egg. The video includes egg puns and concludes with a question to further engage the audience.
Marketing Plan Goals and Objectives:
My primary goal was to go viral and make people laugh. Egg cracking doesn’t come easy to many people and this video shows the struggles individuals may face. My measurable objective was to reach over 150 people and go beyond the viral view standard for our class.
Overall, I think native video uploads really help increase views. When I first uploaded my video to Facebook using the YouTube link I only received 47 views in contrast to my native upload which received over 100 views. The same applied for Twitter, I received way more views and impressions with a native upload. Native uploading definitely maximizes video engagement, discovery, and distribution. I also think that allowing the post to be public also helped because once the video was shared it can reach a wider audience. Reflecting on my media planning campaign, I think it went really well! hope to research peak times for posting and find other creative ways to engage viewers for my future marketing plans. This campaign confirms that in order to do this, content must be easily accessible and distributed across multiple platforms.
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