Objective The objective of this campaign was to go viral. Gaining 100 views on Imgur was the minimum goal, but 300 views was the ideal goal. Background I came across a four-second video of my younger brother screaming “this house is a prison” from a couple of months ago and thought it encapsulated the feeling […]Read more "Viral Challenge: Campaign Analysis"
Part 1 At the beginning of this course, I had 326 Twitter followers. By the conclusion of the course, I had 337. This gave me a percentage of growth of about 3.37 %. What worked for me following those 11 people was when I tweeted about Syracuse related topics. I gained a couple followers that […]Read more "COM 427’s Influence on My Social Media"
Followers: Beginning of semester: 97 followers End of semester: 113 followers 14.15% growth Total impressions this semester: 198,599 What worked for me? Most of my top tweets this semester were funny responses to celebrities, but I didn’t include the class hashtag on any of them. On the homework assignment posts, my most popular ones […]Read more "Justin Glowacki Twitter Analysis"
Influence When I first started this course my plan was to create a new Twitter account to keep my personal and professional life separate. I quickly found out that I wanted my professional brand to have my personal flair and stuck with my old account I made in June 2011 (yes I was under the allow […]Read more "A Closer Look Into Social Media: Influence and Growth Analysis"
In this video I discuss the status of YouTube trending.Read more "Why does the YouTube Trending Tab Look Like it’s for Kids?"
Memes have become synonymous with social media, as they are weaved throughout our social feeds. But has anyone considered that they may cause more harm than humor? A meme is typically a visual form of communication, in which a picture with a relatable message written on it expresses a certain feeling or emotion towards an […]Read more "Memes: Proceed with Caution"
Social media is a way to make connections, share ideas, content, and stories. However, because of its partial anonymity and ability to instantly share, it enables the spreading false information to a wide audience at a rapid speed. Viral hoaxes have become a regular occurrence, flooding social media platforms. These hoaxes are easy to believe, […]Read more "You Might Be Smarter than a 5th Grader… But Are You Smarter than a Viral Hoax?"
For years, I’ve heard the phrase “you can’t believe everything you read”. Though this phrase originally applied to untrustworthy information in print media, in current times it’s most applicable to information shared via social media. Facebook has been at the forefront of this investigation of the spread of false information, which was put on the […]Read more "Do You Believe Everything You Read?"
When tasked with measuring my social influence, I have to admit, I felt a lot of pressure. I began asking myself questions that would never cross my mind offline: What if I didn’t make enough friends? What if my impressionability is low? What if no one is really engaging with me? But as my numbers […]Read more "Social Growth By The Numbers"
Nobody would have imagined the future of Mark Zuckerberg to get grilled by Congress 10 years ago when Facebook was a just fun site to make new friends online. Ironically, the founder’s testimony showed how powerful is the social network platform and its potential threat. The socio-political impact of social media is far from a new […]Read more "Social media entraps you in extremism or frees from it?"