The NFL 2017 season started officially on September 7, but on Twitter it started before that. According to Sysomos, between 09/01 and 09/15, there were 1.7 million tweets about the NFL, without including retweets and mentions. Even though fans all around the world were talking about the kickoff, the United States it’s where the sport […]Read more "Sysomos Group Project Presents: the NFL Kickoff"
In recent years, the NFL has had a significant impact in American culture because it is one of the most watched sports in the country. In light of tragic events in the United States, NFL players have been taking a knee during the national anthem. This kneel movement started last year with quarterback Colin Kaepernick. […]Read more "Take a Stance Not a Knee"
Research by: Erin Gallagher and Madi Van Den Eynde Through the word cloud, it is clear that when Hurricane Irma hit people were worried about people’s safety and stressing the fact that this was a strong storm. Twitter was used as a way to spread awareness regarding the impact Irma was going to have on […]Read more "#HurricaneIrma"
For this assignment, our topic was Hurricane Irma. We chose this topic because we knew that it made a lot of headway with all of the places that it affected. We first looked at the latest activity. We found that a majority of the recent activity was retweeted information, because whether affected or not, a […]Read more "Hurricane Irma on Twitter – a Sysomos Story"
The Pumpkin Spice Latte, (aka the #PSL) is widely contested. Is it basic or buzz-worthy? We set out to find out more about the classic drink and its social media presence on the day of its 2017 Fall season launch. Latest Activity: As soon as Starbucks started selling PSLs on September 5th, users went straight […]Read more "The PSL Twitter Takeover"
New York Fashion Week made quite the splash on Twitter. On September 1, 2017, there were 2,000 impressions regarding “New York Fashion Week” or “#NYFW” on Twitter. New York Fashion Week went from September 7 to September 13. On the first day it made 46,000 impressions, it peaked on September 10 with 141,000 impressions and […]Read more "A Look Back at New York Fashion Week 2017: A Twitter Analysis"
On Monday night, September 11, 2017, Beth Mowins made history by becoming the first woman to call a nationally televised NFL football game. Although a highly praised achievement for women in sports, twitter users had a lot to say about a woman invading a male dominated space for the days that followed. On a global […]Read more "Twitter is Split on Welcoming a Woman into the NFL Booth"
The U.S. Open is one of the most important events in tennis. It is one of four “grand slams” in a year-long competition of tournaments and it generates hype from even the most casual fans. Every major sports event draws attention on social media, especially on twitter where people are able to engage in a […]Read more "The Buzz Around The #USOpen Finals"
Latest Activity With over 9 million mentions, #Irma was certainly a hot button issue on Twitter during this timeframe. There are clear conversation spikes around September 6 and September 10. On these days, Hurricane Irma hit Puerto Rico and Florida, respectively. Twitter was used as a method of communication during the relief effort for Hurricane […]Read more "The Story Behind #Irma"
The US Open, the fourth Grand Slam tennis tournament of the year, took place from August 28th to September 10th, 2017. This is the only Grand Slam tournament that takes place in the United States. People from all over the country and the world come together to watch and discuss this celebrated event. Lastest […]Read more "Serving You Some #USOpen Analytics"