Take a Stance Not a Knee

In recent years, the NFL has had a significant impact in American culture because it is one of the most watched sports in the country. In light of tragic events in the United States, NFL players have been taking a knee during the national anthem. This kneel movement started last year with  quarterback Colin Kaepernick. […]

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Research by: Erin Gallagher and Madi Van Den Eynde Through the word cloud, it is clear that when Hurricane Irma hit people were worried about people’s safety and stressing the fact that this was a strong storm. Twitter was used as a way to spread awareness regarding the impact Irma was going to have on […]

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The PSL Twitter Takeover

The Pumpkin Spice Latte, (aka the #PSL) is widely contested. Is it basic or buzz-worthy? We set out to find out more about the classic drink and its social media presence on the day of its 2017 Fall season launch. Latest Activity: As soon as Starbucks started selling PSLs on September 5th, users went straight […]

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The Story Behind #Irma

Latest Activity With over 9 million mentions, #Irma was certainly a hot button issue on Twitter during this timeframe. There are clear conversation spikes around September 6 and September 10. On these days, Hurricane Irma hit Puerto Rico and Florida, respectively. Twitter was used as a method of communication during the relief effort for Hurricane […]

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