Justin Glowacki Twitter Analysis

Followers: Beginning of semester: 97 followers End of semester: 113 followers 14.15% growth Total impressions this semester: 198,599   What worked for me? Most of my top tweets this semester were funny responses to celebrities, but I didn’t include the class hashtag on any of them. On the homework assignment posts, my most popular ones […]

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Influencer/Top 10 Tweets

Twitter Follower Growth: Start: 24 End: 42 Percent Gain: 75% Analysis: I felt that I added followers in a plethora of ways, which helped me branch out and be followed by a diverse group of people.  I was able to get retweeted by one of my favorite hockey journalists, which added a few hockey fan followers, […]

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How I Became a Social Media Ninja

If there is anything I have learned from taking COM 427 it’s that in order to become a Social Media Ninja, your twitter content must be REAL- Relevant, Engaging, Appropriate and have Longevity. First let’s start with Relevancy. I successfully learned to create content that was relevant to what is happening in real time. According […]

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My top tweets

How cool would it be to have a lot of followers on Twitter?!  Well with this class I have learned how to improve my social media presence on Twitter along with other different platforms. Here are my top 10 tweets and what made them work better than others. This was the tweet with the most […]

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Top 10 Tweets

I found the impressions, engagements, and engagement rates of all of my tweets from the end of August to the beginning of December that referenced #NHsmc using Twitter Analytics. I included these statistics underneath each of the compiled Top Ten tweets below with a caption explaining my driving motivation behind each tweet’s success. 795 million […]

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Tweeting Live From #NHsmc

Tweets from this Semester

Over this past semester, I have tweeted at least 4 times each week.  Below are my favorites as well as the tweets that received the most engagement determined by Twitter Analytics.


This tweet was sent during class when the class was discussing voice and social media.  It was a direct quote that still speaks to me because of the accuracy — Mercedes would never say “bae” in a tweet.  I was able to gain 3 retweets and 5 likes, 452 impressions and 20 engagements.

In September we were asked to create a media post.  I decided to do just that by taking two old photos of mine that I photoshopped over this summer.  I gained 4 likes, as well as 361 impressions and 23 total engagements. These are two of my photos and it was my top media tweet of September.

Never in my life have I made a GIF before this tweet.  So I decided to download a GIF making app, saved it to my phone and uploaded it to Twitter.  I was inspired in Bird Library when it was a bright sunny day and a tad early (even at 12:20pm).  My 5 likes appears to show I did a pretty good job for my first time by creating engagement from all aspects of Twitter and breaking out of my comfort zone.

As one of the first native videos that I have created using the in-app video, I was able to mix up my tweets with a video.  I was once again inspired by a late night at Bird and decided to take a video of freedom.  I gained 4 likes, probably because it is so relevant today — as I sit in Bird now writing this blog post.


This was one of the most exciting things that happened to me.  I was able to receive a follow back from Adweek after I sent out this tweet.  I had been tweeting previously with Adweek about their articles and one day during their Adweek Chat, I decided to ask for a follow — and got it!  I received a total of 551 impressions, and 7 likes. The fact that I was able to gain an Adweek still has me in shock.  Adweek is also one of my Top Followers


Breaking 60 on my Klout scores was one of my favorite things that happened as a result of COM 427.  I was able to raise my Klout score a total of 12.8 points this semester.  On this tweet I was able to gain 3 likes to date, 29 engagements and 297 impressions.

Despite the fact I sent this tweet at 1:51am, I was actually impressed that I gained 4 likes and 2 reply tweets.  I still need to use this hashtag since I find it increasingly clever and I don’t remember how I came up with it.  Maybe it will be something I pick up when I’m abroad in London.


I’d like to thank the alumni of Syracuse for this engagement as the tweet was directed to them.  This tweet to date gained 2 retweets, one from Professor Grygiel and the other from the NewhouseSU account.  I was also able to generate 5 likes.  According to Twitter Analytics it created 16 profile clicks, 9 hashtag clicks, generated 2,463 impressions and was my top tweet of  October.


Shortly after Twitter released their new feature of Twitter polls, Twitter then changed the option to favorite a tweet to liking a tweet.  Using emojis and the new features, I decided to take it to people of Twitter for how they felt.  I was able to gain 1 retweet and 10 votes.  I think this showcases the importance of staying relevant.

This tweet was inspired by the class discussion of becoming an activist.  I tweeted out to the Food Bank of CNY and generated 2 retweets and likes to date.  It has 401 impressions to date, and created 9 engagements.  This was also my top tweet of November as seen by Twitter Analytics.


Over this semester I tried new things and tweeted using new methods.  At the end of the day — I have to say I’m impressed with the work and engagement I have created.

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My Top Ten Tweets

As I reflect on my tweets throughout this semester, it’s apparent that my top ten tweets have something particular about them that attracts other Twitter users. Whether it be the inclusion of media, a high profile account, a well-known hashtag, or an infographic, something about these tweets stands out from the ordinary. This first tweet […]

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